1、外贸老鸟总结跟进客户技巧 很多外贸从业人员可能都有这样的经历：及时回复了买家询盘，但似乎总是“石沉大海”，这是为什么呢？是邮件内容太多无针对性？内容太少买家没兴趣？还是我们的英语水平需要再提高？ 我们可以想象，买家通过Made-in-China.com寻找感兴趣的中国供应商时，往往不会只针对一位会员发送询盘，如何才能让买家继续回复我们？跟进买家，把握询盘实战技巧非常重要！ 以“Plush Toy毛绒玩具”为例，我们列举了一些询盘跟进实例，供会员朋友们参考！一、买家询盘为泛问所有产品： 询盘格式通常如下： We
2、are interested in all your products, could you please send us more information and samples about your products and price list? 可参考如下模板回复：Dear Sir/ Madam,Thanks for your inquiry at Made-in-China.com.We are professional supplier for plush toys at competitive price
3、, located in Nanjing City, Jiangsu Province. Here is the attachment with some pictures of our products that may suit your requirements, for more, please check our website, and select the products that you're interested in.We have great interest in developing busi
4、ness with you, should you have any inquiries or comments, we would be glad to talk in details through MSN：XXX mails or any way you like. （附件内容可挑选一些公司主打产品） 客户泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的客户应继续重点追踪，没有回复的客户则可以考虑不必花费大量时间追踪。二、买家询盘为针对公司具体产品发
5、的询价： 此类询价目标性较强，真实有效性较高，需重点跟进。已经根据买家询盘内容做出了具体回复，并同时报了价格，但买家没有再发邮件过来。 建议可发以下类似邮件提醒买家：Dear Sir/ Madam, Good morning! For several days no news from you, my friend. Now I am writing for reminding you about our offer for item of XXX dated XXX according to your relat
6、ive inquiry at Made-in-China.com. Have you got (or checked) the prices or not? Any comments by return will be much appreciated. （可根据客户要求的产品加上自己产品的特色）It will be our big pleasure if we have opportunities to be on service of you in near future. Looking forward to y
7、our prompt response. （可将第一次发给客户的邮件内容附在邮件下方以提醒买家第一次邮件回复内容。） 若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：Dear Sir/ Madam,How are you? Hope everything is ok with you all along. Now I am writing for keeping in touch with you for further business. If any new inquiry, welcome h
8、ere and I will try my best to satisfy you well with competitive prices as per your request. By the way, how about your order (or business) with item XXX? If st
