贵州ta药业股份有限公司产品开发战略研究

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1、，巧尉您乂聲ＣＯＮＯＭＣＳＪＩＡＮＧＸＩＵＮＩＶＥＲＳＩＴＹＯＦ円ＮＡＮＣＥＡＮＤＥＩ中图分类号ＵＤＣ硕±学位论文ＭＡＳＴＥＲＤＩＳＳＥＲＴＡＴＩＯＮ论立邸目贵州ＴＡ药业股份有眼公司产品开发战略研究（中文）ＰｒｏｄｕｃｔＤｅｖｅｌｏｐｍｅｎｔＳｔｒａｔｅｇｙＲｅｓｅａｒｃｈｏｆＧｕｉｚｈｏｕ论々额目ｔ央文、ＴＡｈａｒｍａｃｅｕｔｉｃａｌＣｏ．Ｌｔｄｐ，李培冈＇元坤教授ｊ作者导｜｜市曹由请送仿高级工商管理硕壬拾完苗仿ＥＭＢＡ教育学

2、院学科专业研究方向二〇—六年十二月独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特别加Ｌ乂标注和致谢的地方外，论文中不包含其他人臣经发表或撰写的研究成果，也不包含为获得江西财经大学或其他教育机构的学位或证书所使用过的材料一。与我同工作的同志对本研究所做的任何贡献均臣在论文中作了明确的说明并表示了谢意。絶名日期．：則１（川关于论文使用授权的说明本人完全了解江西财经大学有关保留、使用学位论文的规定，良Ｐ：学校有权保留送交论

3、文的复印件，允许论文被查阅和借阅；学校可公布论文的全部或部分内容，可Ｗ采用影印、缩印或其他复制手段保存论文。（保密的论文在解密后遵守此规定）签名导师签名巧日期：心若堵ｎ■目录1导论·····························································································11.1研究背景和研究意义·························································

4、········11.2研究思路与方法·······································································21.3本文研究框架与内容·································································22基本概念与相关理论概述···································································52.1基本概念··········

5、······································································52.1.1产品··············································································52.1.2产品管理········································································52.2产品开发管理与产品生命周期···········

6、··········································62.3糖尿病药物的分类····································································72.4相关理论··············································································112.4.1战略管理相关研究···········································

7、················112.4.2波特五力模型·································································132.4.3SWOT分析理论······························································153TA药业公司产品发展概况································································163.1TA药业基本概况···

8、·································································163.2TA药业糖尿病药物研发现状·····················································16