北京a科技公司发展战略研究

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1、？｝禾巧尉巧义磬ＪＩＴＹＯＦＦＩＮＡＮＣＥＡＮＤＥＣＯＮＯＭＩＣＳＩＡＮＧＸＩＵＮＩＶＥＲＳ中图分类号ＵＤＣ願±学位论文ＭＡＳＴＥ民ＤＩＳＳＥＲＴＡＴＩＯＮ北京Ａ科技公司发展战略研究论文题目（中丈）ＲｅｓｅａｒｃｈｏｎｔｈｅＤｅｖｅｌｏｐｍｅｎｔＳｔｒａｔｅｇｙ论文题目／宽奇＼ｏｆＢｅｉｉ打了ｅｃｈ打ｏｌｏｇｙＧｏｍｐａ打ｙｊｇ去蔡建波胡云清作导师硕壬巧某里仿工商管理学院申请学位堂魁去＃工商管班硏究方向二０—六年六月独剑性声朗

2、本人声明所呈交的论文是我个人在导师指导下进行的研究工作及，除了文中特别加＾乂标注和致谢的地方外取得的研究成果。尽我所知，论文中不包含其他人己经发表或撰写的研究成果，也不包含为获得江西财经大学或其他教育机构的学位或证书巧使用过的材料一。与我同工作的同志对本研究所做的任何贾献均己在论文中作了明确的说明并表示了谢意。签雀：举支波日规：之。？吟关于论文使用授权的谎明、：本人完全了解江西财经大学有关保留使用学位论文的规定，即＾学校有权保留送交论文的复印件１，允许论文被查阅和借阅；学校可义公布论文的全部或部分巧容，可臥采用

3、影印、缩印或其他复制手段保存论文。（保密的论文在解密后遵守此规定）签毒：如扛导师難名：曰期：莽＾目录1.导论···························································································11.1选题背景··············································································11.2研究目的和意义·····························

4、········································11.2.1研究目的·······································································11.2.2研究意义·······································································11.3研究思路和论文框架·······························································2

5、1.3.1研究思路·······································································21.3.2论文框架·······································································22.相关理论综述···············································································42.1战略管理的基本概念·················

6、··············································42.1.1战略·············································································42.1.2企业战略·······································································42.1.3战略管理·························································

7、··············52.2多元化战略···········································································52.3价值网理论···········································································62.4战略分析工具········································································72.4.1宏观环境分析方法-

8、-PEST分析········································