h制药公司a药品项目的战略设计与实施

《h制药公司a药品项目的战略设计与实施》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、枝代（来巧巧您义聲；＾ＲＳＩＴＹＯＦＦＩＮＡＮＣＥ＆ＥＣＯＮＯＭＩＣＳＪＩＡＮＧＸＩＵＮＩＶＥ中图分类号ＵＤＣ硕ｄ：学位论文ＭＡＳＴＥ民ＤＩＳＳＥＲＴＡＴＩＯＮＨ制药公司Ａ药品项目的战略设计与实施徐古预曰文忡）＊ｄｒｕＴｈｅｓｔｉａ：ｄｅｓｉｎａｎｄｉｍｌｅｍｅｎｔａｔｉｏｎｏｆＡ论文题ｔｅｇｉｃｇｐｇ目（英文）ｒｏｅｃｔｏｆＨｈａｒｍａｃｅｕｔｉｃａｌｃｏｍａｎｐｊｐｐｙ作ｇ卢芳导胡海波副教授由這学位硕壬垃兼单位工商管理学院堂巧专业工商管理

2、研究方向．＂．＇二—六〇六年月独创性声明本人声明所呈交的论文是我个人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特别加Ｗ标注和致谢的地方外，论文中不包含其他人己经发表或撰写的研究成果，也不包含方获得江西财经大学或其他教育机构的学位或证书所使用过的材料。与我一同王作的同志对本研究所做的任何贡献均己在论文中作了明确的说明并表示了谢意。签名。：步ｆ）曰茄１。＇．：心主１３关于论文使用授权的说明本人完全了解江西财经大学有关保留、使用学位论文的规定，良Ｐ：学校有权保留送交论文的复公印件

3、，允许论文被查阅和借閣；学校可布论文的全部或部分巧容，可Ｗ采用影印、缩印或其他复制手段保存论文。（保密的论文在解密后遵守此规定）签名：少老导师線戈：水嫁奔Ｂ輔：严H制药公司A药品项目的战略设计与实施目录1.绪论·······························································································11.1研究背景与意义···························································

4、··············11.1.1研究背景···········································································11.1.2研究意义···········································································21.2国内外研究现状··········································································21.2.1战略管理理

5、论的提出与演变···················································21.2.2制药企业的有关研究····························································31.3研究框架与内容·········································································42.相关基础理论······················································

6、·····························62.1企业发展战略理论······································································62.2企业战略分析工具·······································································62.2.1PEST分析法·······································································62

7、.2.2SWOT分析法·····································································73.H制药公司与A药品项目现状剖析························································83.1H制药公司概况··········································································83.2H制药公司PEST分析··························

8、·······································9