proposal_for_setting_up_tiny_world_childrens_toy_store_project英语本科大学本科毕业论文

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1、SettingUpTinyWorldChildren’stoystoreProjectSubmittedto:Mr.ZhangWeiJianManagerPersonalBusinessDepartmentPingZhouBranchOfficeBank of ChinaPreparedby:LiangJingChangTel:13927777490E-mail:369243478@qq.comDate:November20,2014TableofContents●Introduction…………………………………………………

2、……1●Opportunities…………………………………………………….....2●Strengths……………………………………………………………2●Premises…………………………………………………………….2●Facilities………………………………………………………….…2●Service……………………………………………………………....3●Costbreakdown…………………………………………………..3-4●Benefits……………………………………………………………...4●Schedule

3、……………………………………………………………..5●RiskandManagement……………………………………………….5●Conclusion…………………….……………………………………..5●Appendices1.AnalysisoftheBusiness……………………………………....6-72.CustomerProfiles……………………………………………...83.FocusGroups…………………………………………………..94.SWOTAnalysis……………………………………………….105

4、.SMART…………………………………………………………116.ActionPlan……………………………………………………...127.ActivityChart………………………………………………..13-148.CostsBreakdown……………………………………………15-169.RiskAnalysisandManagementPlan…………………………...1710.LogicalFrameworkoftheProject………………………..…18-19ProposalforSettingupTinyWor

5、ldChildren’stoystoreProject个人收集整理勿做商业用途IntroductionChineseisacountrywithalargepopulation,andthebirthnumberbaseisthereforelarge.Thenumberofchildrenandbabiesundertheageof14iscloseto3hundredmillion,whichaccountsforalmost25%ofthepopulationinChina.Accordingtothecityburea

6、uofstatistics,thereare2.5millionchildreninthecityofSanshan,constitutingalargegroupoftoyconsumption.个人收集整理勿做商业用途Childrenmakeupalargegroupoftoysconsumption..Morethan80%ofparentsthinkthetoyisanimportantsourceofchildren’shappiness,whichmeanstheyarereadytoinvestintoys.个人

7、收集整理勿做商业用途Mostparentsdonotallowtheexpenseonatoytogobeyond100Yuan,thinkingthereisnoneedtobuytooexpensiveonebecausethechildrenwillthrowitafterplayingitforamoment.Theyoftenhavealimitedcapacityofeconomy.Howeverotherparentssaytheymustbuygood-qualitytoysfortheirchildren,b

8、ecausethechildrenoftenliketoputitintotheirmouth,andthegoodtoyscanensurethechildren'ssafety.Thetoyshavesignificantpricedifferencesinthemark