proposal_for_setting_up_tiny_world_childrens_toy_store_project英语本科毕业论文

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1、SettingUpTinyWorldChildren’stoystoreProjectSubmittedto:Mr.ZhangWeiJianManagerPersonalBusinessDepartmentPingZhouBranchOfficeBank of ChinaPreparedby:LiangJingChangTel:13927777490E-mail:369243478@qq.comDate:November20,2014TableofContents●Introduction…………………………………………

2、……………1●Opportunities…………………………………………………….....2●Strengths……………………………………………………………2●Premises…………………………………………………………….2●Facilities………………………………………………………….…2●Service……………………………………………………………....3●Costbreakdown…………………………………………………..3-4●Benefits……………………………………………………………...4●Sc

3、hedule……………………………………………………………..5●RiskandManagement……………………………………………….5●Conclusion…………………….……………………………………..5●Appendices1.AnalysisoftheBusiness……………………………………....6-72.CustomerProfiles……………………………………………...83.FocusGroups…………………………………………………..94.SWOTAnalysis…………………………………

4、…………….105.SMART…………………………………………………………116.ActionPlan……………………………………………………...127.ActivityChart………………………………………………..13-148.CostsBreakdown……………………………………………15-169.RiskAnalysisandManagementPlan…………………………...1710.LogicalFrameworkoftheProject………………………..…18-19ProposalforSett

5、ingupTinyWorldChildren’stoystoreProjectIntroductionChineseisacountrywithalargepopulation,andthebirthnumberbaseisthereforelarge.Thenumberofchildrenandbabiesundertheageof14iscloseto3hundredmillion,whichaccountsforalmost25%ofthepopulationinChina.Accordingtothecitybu

6、reauofstatistics,thereare2.5millionchildreninthecityofSanshan,constitutingalargegroupoftoyconsumption.Childrenmakeupalargegroupoftoysconsumption..Morethan80%ofparentsthinkthetoyisanimportantsourceofchildren’shappiness,whichmeanstheyarereadytoinvestintoys.Mostpare

7、ntsdonotallowtheexpenseonatoytogobeyond100Yuan,thinkingthereisnoneedtobuytooexpensiveonebecausethechildrenwillthrowitafterplayingitforamoment.Theyoftenhavealimitedcapacityofeconomy.Howeverotherparentssaytheymustbuygood-qualitytoysfortheirchildren,becausethechildr

8、enoftenliketoputitintotheirmouth,andthegoodtoyscanensurethechildren'ssafety.Thetoyshavesignificantpricedifferencesinthemarket.Sowedon’thavetochoosethemostexpen