Life Cycle Cost Disclosure， Consumer Behavior， and Business Implication.pdf

《Life Cycle Cost Disclosure， Consumer Behavior， and Business Implication.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、RESEARCHANDANALYSISLifeCycleCostDisclosure,ConsumerBehavior,andBusinessImplicationsEvidenceFromanOnlineFieldExperimentMatthiasDeutschKeywords:Summarydecisionmakingeco-labelingComprehensiveassessmentsoffinalconsumptionhaveiden-energyefficiencytified“housing”asamaj

2、orcontributortototalenvironmentalhouseholdappliancesimpacts.Withinthiscategory,electrical-energy-usingproductsindustrialecologyareimportant.Doconsumersoptformoreenergy-efficientsustainableconsumptionhouseholdappliancesiftheyareprovidedwithlifecyclecost(LCC)—tha

3、tis,thesumofpurchasepriceandoperatingcostestimatedoverthelifespanoftheappliance?Andwhatcon-sequencesdoesLCCdisclosurehaveforbusiness?Physicalenergyfiguresshownonappliancelabelsmaybecognitivelydemandingforconsumers,whereasmonetaryinformationpromisestosimplifythe

4、decisionproblem.Despitetherisinginterestinmonetarycostdisclosure,itseffectivenessrelativetophysicalcostdisclosurehasnotbeenrigorouslyevaluated.Thisresearchapproachedthequestionofeffectivenesswithanonlinefieldexperimentforwashingmachines.Customersofacommercially

5、operatingonlineshopwererandomlyassignedtotwogroups.Thecontrolgroupwasprovidedwithregularproductpriceinformation;thetreatmentgroupreceivedaddi-tionalLCCinformation.Atotalof2,065clickswererecordedandanalyzedwithmultipleregressionthatcontrolledforsev-eralproductc

6、haracteristics.TheevidencesuggeststhatLCCdisclosuredecreasesthemeanspecificenergyuseofchosenwashingmachinesby0.8%(p<0.01)andtheirmeanspecificAddresscorrespondenceto:wateruseby0.7%(p<0.05).Astobusinessimplications,MatthiasDeutschLCCdisclosurehadnoeffectontheindic

7、atorofretailvol-PrognosAGume,whichmakesitunattractiveforretailerstoprovideLCCGoethestr.85D-10623Berlinontheirowninitiative.Germanydeutsch@umd.eduwww.prognos.comc2010byYaleUniversityDOI:10.1111/j.1530-9290.2009.00201.xVolume14,Number1www.blackwellpublishing.co

8、m/jieJournalofIndustrialEcology103RESEARCHANDANALYSISoperatingcost.Intheliterature,thedifferenceIntroductionbetweenexpectedandobservedconsumerbehav-Aproductthatlookslikeagooddealat