建立一个清晰的品牌之声【外文翻译】

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1、本科毕业论文（设计）外文翻译原文：EstablishaClearBrandVoiceIfyouworkinmarketing,atonepointinyourcareeryouwillprobablyparticipateinsomesortofworkshopinwhichyoutrytotackleachallengingproblemasateam.Theseworkshopsoftenworkbestifledbyanexperiencedfacilitatorwhoensuresthatthegroupdoesnotkillgoodideasandthatnewthinkingi

2、snurtured.Thebestfacilitatorsbegintheseworksessionswithwarm-upactivitiestogetpeoplecomfortablewitheachotherandtogetthemthinkinginfreshways.I’veparticipatedinquiteafewofthesesessionswithavarietyofwarm-upexercises,someofwhichreallygotusenergized.OneexerciseIrememberwithgreatclarity,anduseoccasionall

3、yinmycurrentwork,involvedaskingpeopletodescribesomeoneusingafictionalmovieorstorybookcharacterasastartingpoint.Forexample,thewomanIsawinatrendystoremademethinkabouthowScarlettO’HarafromGonewiththeWindwouldbehaveifshelivedinBeverlyHillscirca2008.OrhowtheCFOoftheguy’scompanykindofremindedmeofCaptainA

4、hab,thefanaticalwhalingcaptaininMobyDick.Orhowthekidwhohelpedmeinthevideostorecould’vebeenCosmoKramer’syoungerbrother.Thesementalcalisthenicsweremeanttogettheworkshopparticipantstoflextheirimaginationsandstretchtheirbrainstothinkinwaystheyweren’tnecessarilyusedto.Describingapersoninawaythatmakesitp

5、ossibletoimagineMissScarlettcavortingamongtheshopsonRodeoDrive—reactingtothepaparazzi,ortakingonParisHilton—issomuchmoreevocativethanusingafewsimpleadjectives.Unlikemanyotherwarm-upexercisesintheworkshopsI’veattendedovertheyears,thisonestuck.I’mgladitdid.Notjustbecauseitisanengagingwaytoopenameeti

6、ng,butbecauseitisaperfectexerciseforanyorganizationresponsibleforbuildingabrandinthedigitalarena.Themarketplacetodayisdemocratic,it’sclamorous,andit’spersonal.Anyonewithadigitaldeviceandamplebatterypowercanengageinaconversationwithanyoneelsewhocarestoengage.Theycanblog,e-mail,text,andvoicetheiropi

7、niontoanyonewho’swillingtolistenandgetaresponsewithinseconds.Weexpressourdeepestfeelingsonline,ourmostardentconcerns,andourgreatestjoys.Digitaltechnologyfosterscommunication.Weusethesetoolstointeractone-to-one.Th