中国银行贺州分行发展战略研究

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1、RESEARCH0NDEVELOPMENTSTRATEGYFORBANK0FCHlNAHEZHOUBRANCHABSTRACTWithconstantchangesincompetitioninthebankingsector，competitionamongfinancialinstitutionsisbecomingfiercer．Atpresent，itisanurgentissueforeverycommercialbanktoexplorewaystopromotegreaterdevelopmentforsecondar

2、ybranchesinordertoachievestridingprogressofitsheadoffice．ThisthesistakesBankofChinaHeZhouBranchatitsresearchobject．Itoffersdetailedanalysisonthebank’Sgeneralconditions，suchasthecircumstancesunderwhichthebankwasestablished，thebank’Sframeworkofstructure，itsoutletsandcust

3、omers，dominantbusiness，profit—makingcapability，humanresources，aswellaSitsinternaladvantagesanddisadvantages．Afterfullyanalyzingitsinternaldevelopmentconditions，thethesis，byapplyingPESTmodelandMichaelPorter’SFiveForcesModel，goesontoexplorevariousexternalfactorswhichinfl

4、uenceitsdevelopment，includingpoliticalandlegalconditions，economicenvironment，socialcircumstances，ethnicalconditionsandcompetitiveenvironment．ThenthethesisoffersstrategicmeaSuresforthebankbaSedonSWOTanalysismodel．Thethesissuggeststhatthebank，inaccordancewithitsworkinggu

5、idelinesof“Adjustingstructure，EnlargingScale，PreventingrisksandRaisingStandards”，shouldcontinuetopromotedepositandloanbusiness，focusondevelopingintermediarybusiness，greatlystrengthencustomerbasis，makemoreeffortsonconstructionofservicechannels，andimprovecorporateoperati

6、onandmanagementinanall—roundway，SOastorealizeitsprimegoalsofenhancingitscompetitivenessandcapabilityforsustainabledevelopment．Inthisway，thebankstrivestoadvancingintooneofthemedium—levelsecondarybranchesinGuangxiwithinthenext3t05yearsandfinallyachievingitsstrategicgoalo

7、fbuildingthebestlocalcommercialbank．Atlast，thethesispointsoutthatvariousstrategicmeasuresshouldbecarriedouttosecuretherealizationoftheabove—mentionedgoals，includingoptimizationoforganizationalstructureandstrategicmeasuresconcerningproduct，marketing，resourceallocation，r

8、iskmanagementandcorporateculture．L”⋯o=_I一：}‘Keywords：BankofChinaHeZhouBranchDevelopmentStrategyIII目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯