欢迎来到天天文库
浏览记录
ID:34847327
大小:2.43 MB
页数:62页
时间:2019-03-12
《l通信设备有限公司发展战略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、DevelopmentStrategyResearchofLTelecommunicationEquipmentC0.,一tdqUipment0LtO●,Major:MasterofBusinessAdministrationName:苏兵强Supervisor:杨永福教授ABSTRACTChina'stelecommunicationsindustryhasdriventherapiddevelopmentofretailandserviceofcommunicationsequipment.AfterOVertenyearsmarketingcompetitio
2、nandchannelintegration,thecompetitionbecomesmoreandmorefierceandtheprofitsarecompresseddrastically.Howtochoosethedevelopmentstrategyaccordingtoindustrycharacteristicsandtrendsbecomesaprevalentindustryissue.TheresearchinthisarticleiSbasedontheinformationfromfllllcollectionandlearningoft
3、heindustryandcombinedwithstrategicmanagementtheoryandstrategyanalysistools,includingPEST,fiveforcesmodel,SWOT.Forexternalenvironment,theresearchmainlyfocusesontwoaspects:macro-environmentandindustryenvironment,andthenfindtheopportunitiesandtreats.UsetheEFEmatrixtogivethegeneralevaluati
4、on.Forinternalanalysis,theresearchisinvolvedinHR,finance,organizationandSOonandfindstheadvantagesanddisadvantages.AndalsogivethegeneralevaluationbyusingIFEmatrix.Basedontheabovetwoaspects,useSWOTmethodtoanalyzethewholeconditionandhelp“L'’tochoosetheconcentricdiversificationstrategy,the
5、nevaluatethestrategyriskandprovidethemanymeasurestoensurethestrategyimplementation.ThjsarticleCanprovidesomeguidanceandfeasiblerecommendationsforthesimilarcompanyabouthowtochoosethedevelopmentstrategyaccordingtotheactualsituationandindustrytrends.Italsoprovidessomereferene璐abouthowtoen
6、hancethecompetitivenessforcompany.Keywords:Telecommunication,Developmentstrategies,Diversificationn目录摘要⋯⋯⋯⋯⋯⋯....⋯.......⋯..。..⋯..⋯⋯......................⋯⋯.⋯.......................⋯.⋯⋯..⋯IABSTRACT⋯⋯⋯⋯。⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一⋯⋯⋯。⋯⋯⋯⋯⋯.。。。⋯⋯⋯⋯⋯。II录⋯⋯⋯⋯。.....。...⋯..。.......。⋯⋯⋯⋯。.。......。.。.。.⋯。
7、....⋯⋯.。.。........⋯⋯⋯Ill第1章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯...⋯⋯⋯⋯⋯一⋯⋯⋯⋯⋯。11.1.论文的选题背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..11.2.研究的目的和意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l1.3.研究方法与思路⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。2第2章理论综述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一⋯⋯⋯⋯⋯42.1.战略管理研究概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯42.2.几种重要的战略管理理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..52.3
此文档下载收益归作者所有