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1、EIGHTHEDITIONStrategicAnalysisandActionMARYM.CROSSANMICHAELJ.ROUSEJOSEPHN.FRYJ.PETERKILLINGRichardIveySchoolofBusiness,RichardIveySchoolofBusiness,RichardIveySchoolofBusiness,InstituteforManagementDevelopment,UniversityofWesternOntarioUniversityofWesternOntarioUniversityofWesternOntarioLa
2、usanne,SwitzerlandTorontoVice-President,EditorialDirector:GaryBennettEditor-in-Chief:NicoleLukachAcquisitionsEditor:NickDurieMarketingManager:JennaWulffSupervisingDevelopmentalEditor:MadhuRanadiveProjectManager:JessicaHellenManufacturingManager:SusanJohnsonProductionEditor:LilaCampbellPro
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7、analysis&action/MaryM.Crossan...[etal.].—8thed.First–4theds.writtenbyJosephN.Fry,J.PeterKilling.5th–8theds.writtenbyMaryM.Crossanetal.Includesbibliographicalreferencesandindex.ISBN978-0-13-215810-71.Businessplanning—Textbooks.2.Strategicplanning—Textbooks.I.Crossan,