BU601_(CRFK)Strategic Analysis and Action_8E.pdf

BU601_(CRFK)Strategic Analysis and Action_8E.pdf

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页数:265页

时间:2019-03-11

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1、EIGHTHEDITIONStrategicAnalysisandActionMARYM.CROSSANMICHAELJ.ROUSEJOSEPHN.FRYJ.PETERKILLINGRichardIveySchoolofBusiness,RichardIveySchoolofBusiness,RichardIveySchoolofBusiness,InstituteforManagementDevelopment,UniversityofWesternOntarioUniversityofWesternOntarioUniversityofWesternOntarioLa

2、usanne,SwitzerlandTorontoVice-President,EditorialDirector:GaryBennettEditor-in-Chief:NicoleLukachAcquisitionsEditor:NickDurieMarketingManager:JennaWulffSupervisingDevelopmentalEditor:MadhuRanadiveProjectManager:JessicaHellenManufacturingManager:SusanJohnsonProductionEditor:LilaCampbellPro

3、ofreader:SusanBindernagelCompositor:MPSLimited,aMacmillanCompanyPermissionsResearcher:JoanneTangArtDirector:JuliaHallCoverandInteriorDesigner:AnthonyLeungCoverImage:NeliyanaKostadinova,ShutterstockimagesCreditsandacknowledgmentsformaterialborrowedfromothersourcesandreproduced,withpermissi

4、on,inthistextbookappearontheappropriatepagewithintext.IfyoupurchasedthisbookoutsidetheUnitedStatesorCanada,youshouldbeawarethatithasbeenimportedwithouttheapprovalofthepublisherortheauthor.Copyright©2013,2009,2005,2002,2000,1997,1992,1989PearsonCanadaInc.Allrightsreserved.Manufacturedinthe

5、UnitedStatesofAmerica.Thispublicationisprotectedbycopyrightandpermissionshouldbeobtainedfromthepublisherpriortoanyprohibitedreproduction,storageinaretrievalsystem,ortransmissioninanyformorbyanymeans,electronic,mechanical,photocopying,recording,orlikewise.Toobtainpermission(s)tousematerial

6、fromthiswork,pleasesubmitawrittenrequesttoPearsonCanadaInc.,PermissionsDepartment,26PrinceAndrewPlace,DonMills,Ontario,M3C2T8,orfaxyourrequestto416-447-3126,orsubmitarequesttoPermissionsRequestsatwww.pearsoncanada.ca.10987654321[EB]LibraryandArchivesCanadaCataloguinginPublicationStrategic

7、analysis&action/MaryM.Crossan...[etal.].—8thed.First–4theds.writtenbyJosephN.Fry,J.PeterKilling.5th–8theds.writtenbyMaryM.Crossanetal.Includesbibliographicalreferencesandindex.ISBN978-0-13-215810-71.Businessplanning—Textbooks.2.Strategicplanning—Textbooks.I.Crossan,

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