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1、实用标准本科生毕业论文郑州市会展业发展的现状及对策研究姓 名学 号专 业指导教师2012年5月20日文档实用标准摘要随着“中原经济区”发展战略的逐步推进和河南经济的快速发展,会展业取得了突飞猛进的进展。与此同时,郑州市“中部会展之都”的发展战略也逐步实施。但郑州会展业想要保持良好的竞争力,能够在国内会展业中脱颖而出,并且通过会展业来带动郑州乃至整个中部经济圈的经济文化的快速发展,那么认清目前郑州会展业发展的现状特点,存在的问题,发展的机遇显得尤为重要。本篇论文通过学习国内外会展业发展的趋势和规律,回顾郑州的会展业发展历程,结合郑州的地理环境,区位优势,文化氛围,产品特色等各
2、种因素,对郑州会展业进行全面的研究与分析。笔者在研究中参考了大量的相关文献资料,还进行了必要的实地考察,综合运用数字分析,对比分析和SWOT分析等相结合的方式,旨在认清郑州在发展会展业中的发展现状,市场定位、优势与不足,以期提出突破性的,创新性的,合理化的对策。关键词:郑州;会展业;对策;分析文档实用标准AbstractWiththe"CentralPlainseconomyarea"developmentstrategystepbystepandtherapiddevelopmentofHenaneconomy,theConventionandexhibitionindustr
3、yhasmademakeaspurtofprogressprogress.Atthesametime,ZhengzhouCity,"thecentralexhibitioncity"developmentstrategyalsograduallyimplemented.ButtheZhengzhouexhibitionindustrytomaintainagoodcompetitiveedge,inthedomesticexhibitionindustrytalentshowingitself,andthroughtheexhibitionindustrytodriveZheng
4、zhouandeventheentirecentraleconomiccircleandtheeconomicandculturaldevelopment,thenrecognizetheZhengzhouConventionandexhibitionindustrydevelopmentpresentsituation,existingproblems,developmentopportunityisveryimportant.Inthispaper,throughthestudyofdomesticandinternationalexhibitionindustrydevel
5、opmenttrendandregularity,areviewofZhengzhou'sexhibitionindustrydevelopmentcourse,through,combinedwiththegeographicalenvironmentinZhengzhou,locationadvantages,culturalatmosphere,productfeaturesandotherfactors,theZhengzhouConventionandexhibitionindustrytoconductacomprehensivestudyandanalysis.Th
6、eauthorinreferencetothelargeamountofliterature,butalsothenecessaryfieldwork,theintegrateduseofdigitalanalysis,comparativeanalysisandSWOTanalysiscombining,designedtorecognizeZhengzhouinthedevelopmentofexhibitionindustryinthedevelopmentofthecurrentsituation,marketpositioning,advantagesanddisadv
7、antages,inordertomakeabreakthrough,innovationinnature,rationalcountermeasure.KeyWords:Zhengzhou;exhibitionindustry;countermeasures;analysis文档实用标准目录引言1一、郑州会展业发展现状1(一)会展场馆设施先进,在国内会展场馆中位居前列1(二)展会数量和规模增长迅速,产业规模不断壮大2(三)品牌展会快速成长,影响力不断增强2二、郑州发展会展业的S