R&D如何帮助帝斯曼转型【外文翻译】

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1、本科毕业论文外文原文１外文题目：HOWR&DTRANSFORMEDDSM出处：ResearchTechnologyManagement作者：ArjanwanRooij原文：HOWR&DTRANSFORMEDDSMAbstractAlong-termperspectiveonR&DattheDutchchemicalcompanyDSMilluminatestwocrucialandinterrelatedchallengesinthemanagementofR&D.Ontheonehand,companiesmustkeeptheirresearchfocusedonthetech

2、nologiesandmarketstheyuseandavoidresearchitssponsorcannotprofitfrom.Ontheotherhand,companiesmustenableR&Dtogeneratetheoptionsthatcanrevitalizeitscurrentbusinessesandopenupnewones.Theseoptionsmayberiskyandfalloutsidetheframeworkofcurrentmarketsandtechnologiesbutatthesametimepromisehighprofitsan

3、densuresurvivalincompetitive,high-techindustries.TorealizethefullpotentialofR&D,companiesneedtocreateanarenaforresearch:aspacewhereR&DcangenerateoptionsandwheremutualcommitmentbetweenR&Dandthecompanycanbenurtured.Whatis,andwhatshouldbe,theroleofR&Dinacompany?HowshouldbusinessmanagementdirectR&

4、D?Suchquestionsoccupiedcompaniesduringthe20thcenturyandwillcontinuetooccupytheminthisone.ThisarticleexplorestheseissueswiththeexampleoftheDutchchemicalcompanyDSM.Thiscompanyhassurvivedformorethanacenturybytransformingitselffromacoalminingcompanytoafertilizerproducer,toadiversifiedbulkchemicals

5、company,andagaintoacompanyfocusedonfinechemicalsandhighperformancematerials(7).ThesetransformationsmakeDSMaveryinterestingcompanytostudy.TwolessonscanbedrawnfromthecaseofDSM.First,R&Dinvestmentiscyclical(2).R&Dbudgetsriseandfall,coupledtothecompany'sfinancialperformanceandshiftsinitsbusinesscl

6、imate.Moreover,managementviewsofR&Darecyclical—thepressurefor10integrationwith(short-term)businessobjectivesrisesandfalls.R&D'sarena—theextenttowhichitcanexploreanddevelopoptionsforthecompany—widensandnarrowsinresponsetothesecyclicalshiftsinspendingandstrategicconsiderations.ThecaseofDSMshows,

7、however,thatR&D'sarenacannotbenarrowedendlessly.R&Dneedstobeintegratedwithbusinessstrategybutinsuchawaythatshort-termbusinessobjectivesdonotprevailandthatR&Dcangenerateoptionsforthecompany.Businessstrategyoffersanimportantwaytoachievesu