development planning - take the right steps 开发策划 – 依循正确流程new

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1、DevelopmentPlanning-TaketheRightSteps开发策划–依循正确流程2.ASSEMBLINGTHERIGHTTEAM组建合适的团队Inthelastarticle,Imentionedontheimportanceofgoodplanningandalsopositioningthemallcorrectly,withtherightmixoftenantsthatBEFITSyourcatchment.在上一篇文章中，我提到了购物中心合理规划，以及通过准确定位组建切合商圈特性的租户

2、组合的重要性。Inthisarticle,IamgoingtoaddresshowtodothatRIGHTbyAssemblingtheRIGHTTEAM:在本文中，我将阐述如何通过组建合适的团队以正确落实合理的规划及租户组合:A.Whatdoesittaketodevelopandoperateamallsuccessfully?Reviewingthedeveloper’sdevelopmentobjectives购物中心成功开发和经营的秘诀是什么？审核发展商的开发目标。B.Whattypeofexper

3、tiseisneeded?需要什么类型的专业人才？C.WherecanIfindsuchexpertiseandhowdoIevaluatetherightteamofconsultantsanddesigners?何处获得这些人才以及如何评估优秀的顾问和设计师团队？A.Whatdoesittaketodevelopandoperateamallsuccessfully?购物中心成功开发和经营的秘诀是什么？Firstofall,adevelopershouldthinkcarefullyabouthisBusi

4、nessmodelandBusinessobjectives.Retailassetsgiveagoodrecurrentincomeversustheone-timesalesincomeofresidentialdevelopments.Mostcompanythathasplantolistthecompanyinthestockexchangewillhaveanobjectivetobalancetheportfolioofresidentialsalesincomewithassetsofgooda

5、ndstableretailrecurrentincomebase.首先，开发商应审慎考虑其经营模式和目标。零售资产可以产生良好的持续收入，而住宅项目只是带来一次性的销售收入。大多数计划上市的公司都有通过良好稳定的零售持续收入平衡住宅销售收入的打算。Next,adevelopershouldlookatitsdevelopmentobjectives:其次，开发商应该考察其开发目标:-Ifmalldevelopmentisamidtolongtermdevelopmentplan,whatkindofbusin

6、essmodelshouldoneadopt?.如果开发购物中心是中长期的发展计划，那应该采用怎样的经营模式？6BatteryRoad,Level31,Singapore049909.Tel:65-63441511Fax:65-63446529www.sre.com.sg-Doesthedeveloperhavetheexpertiseandresourcesinfinanceandhumanresources,expertiseinmalldevelopment?Becausecommercialretail

7、developmentisfairlynewinChinamostdevelopersarefairlyneworatmosthavejuststartedsuchprojects.开发商是否具备相应的财务和人力资源方面的技能和资源，以及发展购物中心的专业技能吗？这是由于商业零售地产在中国是一个新生事物，大多数开发商都是初涉此道或至多刚开始着手筹建此类项目。Sotheimportantquestionishowoneleveragestheinformationandexperienceofotherstoco

8、mplimentitsexistingresources.AdevelopershouldconsiderJVwithfundsandotherinvestmentfundsthatcomplimentthedevelopmentexperienceofthelocaldeveloper.Thiswillenablethemtoleveragetheresourcesofeachoth