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ID:34579960
大小:15.21 MB
页数:41页
时间:2019-03-08
《1号店微博营销的公共关系策略研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、PublicrelationsstrategyofTheStore’Smicro-bloggingmarketlng、_,Masterofsociology:WangchenInstructor:ProfessorQinQiwenAbstractWiththerapiddevelopmentoftheIntemet,Internetusershavebeenexpanding,Internetpenetrationcontinuestoriseatthesametime,themicro-blogplatfor
2、mandTheStore.representedbythee.commerceindustryarerapidlyleap.Inthisbackground,moreandmoree-commercebusinesseschoosetousemicro-blogtomicro.bloggingmarketingandbuildabridgeofcommunicationwithconsumers,expandthechannelsofforeignexchange,establishagoodcorporate
3、imageofthepublicopinionresearchrelatedmarketinformation,andultimatelyachievethepurposetoenhancethevisibilityandreputation.Theuseofpublicrelationsstrategiesisanintegralpartoftheenterprisemicro—blogmarketingcompaniesthroughtherationaluseofpublicrelationsstrate
4、gy,youcanreachthepurposetoenhancetheirmarketingeffectiveness.However,thecurrentdomesticsituation,themicro.bloggingmarketingisstillinthedevelopmentstageenterprisemicro_bloggingmarketingisinsufficientformeuseofpublicpolicyfortheenterprisemicro..bloggingmarketi
5、ngpublicrelationsarenecessaryandeffective.Accordingtothetopicsofthestudy,thispaperusesacombinationofqualitativeresearchandquantitativeanalysisofempiricalresearchmethodsintheliteratureandtheresultsofpreviousstudies,TheStoremicro-blogobservationcombinationofco
6、ntentanalysisanddescriptivestatistics,summedupthebasisandmethodsofthisstudy.Arrangementofcontents,historicalbackgroundandtheoryaredescribed,indicatingtherapiddevelopmentofthestockmarketofthecurrenteraofmicro-blogande-commerceindustries.besummedrelatedresearc
7、hathomeandabroadmicro.bloggingmarketingtothisarticleresearchpurpose,meaningandarchitecture.Secondly,throughtheanalysisofrepresentativecompaniesinthee.commerce”TheStore”intheSinaWeibooperatorsandmicro—bloggingABSTRACTpr0Videcon删Vec。mmen限mar蛐g.一⋯⋯rchatthisMicr
8、o-blogandmicro删-blo唧ggining=gpubhasb⋯ecome—anot—t试⋯at,‰伽astage,butforthemic砷10舀玛m蠢=l肚icrelatrelion撕sstrsatcstrateByzagycasesmallnumber⋯ofsp⋯ecific⋯microw-b—loggin譬=主篓=淼础二tntofstudies,ane脚南e,龇心删哪
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