1号店微博营销的公共关系策略研究

1号店微博营销的公共关系策略研究

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时间:2019-03-08

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1、PublicrelationsstrategyofTheStore’Smicro-bloggingmarketlng、_,Masterofsociology:WangchenInstructor:ProfessorQinQiwenAbstractWiththerapiddevelopmentoftheIntemet,Internetusershavebeenexpanding,Internetpenetrationcontinuestoriseatthesametime,themicro-blogplatfor

2、mandTheStore.representedbythee.commerceindustryarerapidlyleap.Inthisbackground,moreandmoree-commercebusinesseschoosetousemicro-blogtomicro.bloggingmarketingandbuildabridgeofcommunicationwithconsumers,expandthechannelsofforeignexchange,establishagoodcorporate

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4、gy,youcanreachthepurposetoenhancetheirmarketingeffectiveness.However,thecurrentdomesticsituation,themicro.bloggingmarketingisstillinthedevelopmentstageenterprisemicro_bloggingmarketingisinsufficientformeuseofpublicpolicyfortheenterprisemicro..bloggingmarketi

5、ngpublicrelationsarenecessaryandeffective.Accordingtothetopicsofthestudy,thispaperusesacombinationofqualitativeresearchandquantitativeanalysisofempiricalresearchmethodsintheliteratureandtheresultsofpreviousstudies,TheStoremicro-blogobservationcombinationofco

6、ntentanalysisanddescriptivestatistics,summedupthebasisandmethodsofthisstudy.Arrangementofcontents,historicalbackgroundandtheoryaredescribed,indicatingtherapiddevelopmentofthestockmarketofthecurrenteraofmicro-blogande-commerceindustries.besummedrelatedresearc

7、hathomeandabroadmicro.bloggingmarketingtothisarticleresearchpurpose,meaningandarchitecture.Secondly,throughtheanalysisofrepresentativecompaniesinthee.commerce”TheStore”intheSinaWeibooperatorsandmicro—bloggingABSTRACTpr0Videcon删Vec。mmen限mar蛐g.一⋯⋯rchatthisMicr

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