Building an Innovation Factory.pdf

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1、THEIDEAINBRIEFBuildinganInnovationFactoryWdoReebokPumpsneakerinsertsdifferentcontexts—letscompaniesinnovatehaveincommonwithinflatablesplintsandIVcontinuously,avitalcapabilityforanyfirm.bags?Thekeytoknowledgebrokering?SystematizingDesignContinuumappliedpumptechnologytheconstantgenerationandtes

2、tingoffreshfromthesemedicalproductstocreatebest-sell-ideas.Here’showtotakethemysteryoutofingbasketballshoes.innovation.Thisknowledgebrokering—usingoldideasasrawmaterialsforahostofnewideasinwhollyTHEIDEAATWORK1.CaptureGoodIdeas3.ImagineNewUsesforOldIdeasInvestigatemultiplemarkets,industries,and

3、Lookforanalogiesbetweennewproblemsandgeographicallocationsforproventechnologies,theoldideasyou’vecapturedandkeptalive.products,andbusinessmodels.PlaywiththeEvensimplesimilaritiescanleadtobreak-ideas—inyourmindandwithyourhands.throughs.Learnhowandwhytheywork,what’sgoodandEXAMPLE:badaboutthem.Fa

4、ntasizeabouthowtouseThesimilaritybetweenachild’stoy—abattery-them.Observepeopleusingsimilarproducts.poweredsquirtgun—andanemergency-roomEXAMPLE:toolledDesignContinuumtodevelopaninex-pensive,disposable“pulsed-lavage”medicalprod-DesignContinuum’sengineerswatcheddoctorsuctforcleaningsurgicalwound

5、s.usingsurgicaltoolsduringoperations.Noticingthesurgeons’elaboratehabitstomakeupforDesignyourorganization’sphysicallayouttotheir“missingthirdarm,”theengineersappliedgetpeopletalkingconstantlyabouttheirworkthosehabitstodevelopatoolthatallowssimul-andaboutwhomighthelpthemtodoitbetter.taneoushold

6、ing,rotating,andoperatingonkneecaps.EXAMPLE:Idealab!’sone-storybuildinghasfewwalls,soeveryonerunsintoeveryoneelse.Concentriccir-2.KeepThoseIdeasAliveclesofdesksradiatefromtheCEO’soffice.TheEmbedideasinobjectsthatdesignerscancon-innermostcirclesareearly-phaseprojectsinmoststantlysee,touch,playwi

7、th,anddiscuss—e.g.,needofnewideasandsupport.displayplasticparts,toys,prototypes,andsketchesinyouroffice.Themostrespectedpeo-pleatIDEOare“partpackrat[theyaccumulate4.PutPromisingConceptstotheTesthugecollectionsofintriguingobjects],partQui