a business and its beliefs_ the ideas that helped build ibm 2003.pdf

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1、ABusinessandItsBeliefs:TheIdeasThatHelpedBuildIBMbyThomasJ.ISBN:0071418598Watson,Jr.McGraw-Hill©2003(110pages)Thisneweditionreintroducestheauthor'sideastoanewgenerationofdecision-makersinsearchofIBM-stylestandardsfortheirownorganizations.Ato-the-pointe

2、xaminationofthevaluesandbeliefsthatbuiltandsustainedIBMisalsohighlighted.TableofContentsABusinessandItsBeliefs—TheIdeasThatHelpedBuildIBMPartI-TheHeritageandtheChallengeChapter1-BringingOuttheBestChapter2-HelpingMenGrowChapter3-ServiceandSuperiorityCha

3、pter4-TheNewEnvironmentWhatGrowthandChangeChapter5-haveTaughtUsPartII-TheBroaderPurposeChapter6-ChangingExpectationsNewProblems,NewChapter7-ApproachesBackCoverWhenfirstpublishedin1963,IBMCEOThomasWatsonJr.’sABusinessandItsBeliefsgavereadersanunpreceden

4、tedlookinsideIBM’sexecutiveoffices.Watson--sonofIBM’sfounder--candidlydiscussedhowthecompanyclungtoitsvaluesduringthefirstgreattechnologicalshift,andhowthisrefusaltocompromisebecameIBM’sstrength.HealsobecameoneofthefirstCEOstoquestionbusinessplaceandre

5、sponsibilityinsociety,andopenlydiscusshowfirmscouldmeetexpandingsocialexpectationswhilestillturningaprofit.Thegroundbreakingideasinthisbookstillresonatewithtoday’s’managers.ThisnewlypublishededitionreintroducesWatson’sideastoanewgenerationofdecision-ma

6、kersinsearchofIBM-stylestandardsfortheirownorganizations.Ato-the-pointexaminationofthevaluesandbeliefsthatbuiltandsustainedIBM,itsmessageisasvaluabletodayasitwasfourdecadesback--andwillonceagainstrikearesoundingchordwithexecutiveseverywhere.AbouttheAut

7、horThomasJ.WatsonJr.joinedIBMasasalesmanin1937,androsetobecomepresident,CEO,andchairmanoftheboardbythelate1950s.HewasalsoaninfluentialmemberofthePresidentsAdvisoryCommitteeonLabor-ManagementPolicy.ABusinessandItsBeliefs—TheIdeasThatHelpedBuildIBMThomas

8、J.Watson,Jr.FormerChairmanoftheBoardInternationalBusinessMachinesCorporationsMcGraw-HillMcGraw-HillADivisionofTheMcGraw-HillCompaniesCopyright©2003McGraw-Hill1963byTrusteesofColumbiaUniversityintheCityofNewYork.Allrightsreserved.Printed