IBM_Cognitive_Business_Commerce.pdf

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1、WelcometotheCognitiveEra.Aneweraintechnology,anewerainbusiness.IBMCommerceWehelpclientscreatedeeperhumanengagementsotheycontinuouslylearnfromanddelivergreatervaluetoconsumers.Intoday’sconsumer-centricera,customersdemandWeteamedwithFluidInc.,whichusedWatson’sinstantgratificat

2、ion.DialogAPItobringahighlypersonalized,instoreexperiencetoonlineshoppingatTheNorthFace.Withcognitivecommerce,consumersexperiencenewinformation,newscenariosandnewWe’reenablingClearReturnstohelpretailerssuchasresponses—buildingcustomeradvocacyforbrands.UK’sM&C,achainof300stor

3、es,reducethespiralingcostsofonlinereturnsbymappingwhatconsumersThroughcognition,brandsarelookingtodeliverdeeperwanttotheinventoryavailableandchangingthewayhumanengagement.Whetherit’sathomeorthroughtheyengageconsumersonlinewithcognition.theirmobiledevices,theyarenowengagedatt

4、herightplaceandtherighttimewiththerightpreferencesandtone.Itreplicatesthehighlypersonalizedin-storeexperiencefortheomni-channelconsumer.WHYCLIENTSPARTNERWITHUSWehavearichecosystemofpartners,includingsayingaboutabrandwithmoreaccurateinsightforFacebook,AcxiomandSugarCRM.moreun

5、iqueexperiences.Andwe’reinfusingtheIBMCommerceportfoliowithMessageResonanceforbrandstoidentifythestylesWatsonAPIs:andwordsthatresonatebestwithanindividual.PersonalityInsightstocollectandanalyzedifferentCommerceInsightsintegratedwithWatson2015datasetsaboutpeople’spersonalitie

6、s,thenbuildAnalyticsforbrandstolearnfromdata,applycodebasedonthisdatatodecipherwhatpeoplearesophisticatedanalyticsandprovideadvicebasedonevidence.OCTOBERLearnmoreonibm.biz/ibm-commerce-and-cognitive