河南省历史文化旅游资源的跨文化传播策略研究

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1、华北水利水电大学硕士学位论文II万方数据ABSTRACTASTUDYOFINTER-CULTURALCOMMUNICATIONSTRATEGIESFORHISTORICALANDCULTURALTOURISMRESOURCESINHENANABSTRACTInChina,historicalandculturallandscapeisoneofthemostattractiveresourcesforinboundtourists.ThereareplentyofhistoricalandculturaltourismresourcesinHenan,wi

2、ththeamountofundergroundculturalrelicsrankingthefirstandover-groundonesrankingthesecondacrossChina.Diachronically,inboundtourisminHenanremainsincreasingstablyinrecentyears.Theaverageincreasingrateofinboundtouristsandforeignexchangeearningsfromtourismisabout15%everyyear.However,inb

3、oundtourisminHenanstillranksfarbehindalloverthecountry.Inrecentyears,somestudiesregardnon-effectiveexternalcommunicationasthemainreasonandputforwardsomestrategiestostrengthentheexternalcommunication.However,thesestudiesarenoteasytobecarriedoutbecausemostofthemfocusedontheconceptua

4、llevel.Forexample,somescholarsfocusondifferentmeansofexpressionbetweenEnglishandChinese.Onthebasisofanalyzingthecurrentsituationofinboundtourismdevelopmentin Henan,thisthesistakeshistoricDengfengmonumentsatthecenterofheavenandearthas exampletoanalyzetheinformationdemandsoftourists

5、frombothhomeandabroad.Instead ofgettingresearchdatabycommonquestionnaire,thisthesistakesadvantageofmodern networktechnologytoacquiretourists’travellingnotesandotherrelevantinformationonthe chosenwebsites,whichincludetwoforeignwebsites,onedomesticwebsiteandonedomestic officialtrave

6、lportalsiterelatedtotourismforum.Contentanalysismethodisusedtoanalyze wordfrequencyandframeworkanalysismethodisusedtoanalyzethethemesofthetraveling notes.Onthisbasis,thisthesisgetsinformationrequirementdifferencesoftraveldestination betweenChinesetouristsandwesterntouristswhoseoff

7、iciallanguageisEnglish,and analyzeshowtheyareinfluencedbyculturaldifferencesbetweenChineseandwestern countries.Intheend,thisthesisputsforwardglobalizationstrategiesforbetterdevelopment ofhistoricalandculturaltourismresourcesinHenan.III万方数据华北水利水电大学硕士学位论文KEYWORDS:Historicalandcultur

8、altourismresources;Internationali