资源描述：
《The Global Entrepreneur by Daniel Isenberg， Harvard Business Review， December 2008.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、BestPracticeBYDANIELJ.ISENBERGTheGlobalEntrepreneurAnewbreedofentrepreneuristhinkingacrossborders–fromdayone.FORACENTURYANDMORE,com-TakeBentoKoike,whosetuppanieshaveventuredabroadonlyaf-Tecsistomanufacturewindturbineterestablishingthemselvesathome.bladesi
2、n1995.ThecompanyimportsMoreover,whentheyhavelookedrawmaterialsfromNorthAmericaoverseas,theyhaven’tventuredtooandEurope,anditscustomersarefarafield,initially.Consumerhealth-locatedonthosetwocontinents.carecompanyJohnson&JohnsonYetKoikecreatedhisglobe-girdin
3、gsetupitsfirstforeignsubsidiaryinstart-upnearSãoPauloinhisnativeMontrealin1919–33yearsafteritsBrazilbecauseasophisticatedaero-foundingin1886.Sony,establishedspaceindustryhademergedthere,in1946,took11yearstoexportitswhichenabledhimtodevelopin-firstproducttot
4、heUnitedStates,novativebladedesignsandmanufac-theTR-63transistorradio.TheGap,turingknow-how.Tecsishasbecomefoundedin1969–theyearNeilArm-oneoftheworld’smarketleaders,hav-strongwalkedonthemoon–openedinginstalled12,000bladesin10coun-itsfirstoverseasstoreinLon
5、donintriesinthepastdecadeandrackedup1987,ayearaftertheChallengerspacerevenuesof$350millionin2007.shuttledisaster.Standingconventionaltheoryonitshead,start-upsnowCompaniesarebeingbornglobaltoday,bycontrast.Entre-dobusinessinmanycountriesbeforedominatingthe
6、irhomepreneursdon’tautomaticallybuyrawmaterialsfromnearbymarkets.Inlate2001,RonZwanziger,DavidScott,andJerrysuppliersorsetupfactoriesclosetotheirheadquarters.TheyMcAleerteameduptolaunchtheirthirdmedicaldiagnosticshuntfortheplanet’sbestmanufacturinglocatio
7、nsbecausebusiness,eventhoughZwanzigerlivesintheUnitedStatespoliticalandeconomicbarriershavefallenandvastquantitiesandScottandMcAleerliveinEngland.TheystartedInvernessofinformationareattheirfingertips.TheyalsoscoutfortalentMedicalInnovationsbyretainingthepi
8、ecesoftheircom-acrosstheglobe,tapinvestorswherevertheymaybelocated,panythatJohnson&Johnsondidn’tacquireandimmediatelyandlearntomanageoperationsfromadistance–themomentgainedapresenceinBelgium,Germany,Ireland,Israel,t
