长沙房地产广告语中的语用预设研究

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1、分类号学校代码!鳗生至密级学号』10020804AStudyofPragmaticPresuppositioninChangshaRealEstateAdvertisingLanguage长沙房地产广告语中的语用预设研究指导教师姓名、职称廑墓坠整筮湖南师范大学学位评定委员会办公室二。一三年四月AStudyofPragmaticPresuppositioninChangshaRealEstateAdvertisingLanguageAThesisSubmiRedtoForeignStudiesCollegeOfHuna

2、nNormalUniversityInPartialFulfillmentoftheRequirementsFortheDegreeofMasterofArtsintheSubjectofEnglishLanguageandLiteratureByShaoYongchaoUndertheSupervisionofProfessorTangYanlingChangsha，HunanApril，2013AbstractThisthesisfocusesontheworkingmechanismofpresuppositi

3、oninrealestateadvertisementSOastoanalyzehowitcontributestotherealizationofpersuasionfunction．OnthebasisofthecollecteddataofChangsharealestateadvertisements，theauthorconductsaqualitativestudy．Itisself-evidentthatadvertisementhasbecomeanimportantpartofthemodemeco

4、nomyandsociallife．Inessence，thelanguageofadvertisingispersuasiveandhasthecharacteristicsofutilitarianism．Particularlyinthecommercialadvertisement，advertiserswoulddotheirutmosttoconveytherelevantinformationaboutproductsorservicestothetargetedconsumersbyexploitin

5、geverypossiblelinguisticornon-linguistictechnique，attemptingtoke印aconsultiveorinteractiverelationshipwiththetargetedconsumers，forRepurposeofinfluencingandpersuadingthemtomakepurchasedecisions．Asoneofthesignificanttopicinlinguistics，especiallyinpragmatics，presup

6、positionisoftenadoptedtogetbetterpersuasioneffectsduetoitsspecificcharacteristicsoffelicity,commonground，unidirectionality,subjectivity,andlatency．Itisprovedthatproperuseofpragmaticpresuppositioninadvertisinglanguageisatypeofeffectivepersuasionstrategy．W-iththe

7、wideapplicationofpragmaticpresuppositionbothinacademicresearchesandcommercialadvertisements，itisquiteisignificanttocarryoutastudyonthecommercialadvertisementunderthe矗锄eofpresuppositiontheory．Althoughtherearemanyachievementsmainlyfocusedondailynecessitiesandserv

8、icesadvertising，onlyafewresearcheshavebeenconductedontherealestateadvertising．Consideringtheprosperityofrealestatemarket，theauthorchoosesrealestateadvertisingastheresearchob