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1、HENANUNIVERSITYOFTECHNOLOGY河南工业大学BachelorofManagementAssignmentCover工商管理学士学位课程MODULECODEANDNAME科目代码及名称ModuleCode科目代码：B8ModuleName科目名称：FundamentalsofMarketingLecturer讲师：夏冰SectionCode专业班级：国会0905StudentID学生证号码：200948990531StudentName学生姓名：孔小艺Announcement:IdeclarethatthisassignmentisENTIRELYm
2、yindependentworkexceptwherereferenced.IhavemarkedanyReferencesourcesandamawareofprogrammeregulationsconcerningplagiarismandreferencing.声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。Signature签名：孔小艺LecturerComments讲师评语Score分数：ReceiveDateYear/Month/Day收到日期：TheAnalysis
3、ofMarketingaboutiPad1,ExecutivesummaryThistextdiscussedwhyiPadtobeasuccessafterApplecreatediPod,iMac,andiPhonethesemyths.Thetextwasmadeupoffourparts,situationalanalysis,marketingstrategy,marketingmix,conclusionandrecommendation.ByreadingothersanalysisresultandiPad’smarkettrends,Ireacheds
4、omeconclusion.ThankstoiPadhightechnologyandspecialfeatures,iPad’sstrengthsandopportunitiesaremorethanweaknessesandthreats.ThoughiPadhassomeweakness,itnotaffectsApplefuns’crazeaboutiPad.ThoughiPad’stargetmarketiscustomerswhoseekingforhighqualify,iPadmeetseveryclasscustomers.AndiPadlaysano
5、utingpositionintabletindustry.Besides,byworkingmarketingandproductobjectives,targetmarketing,andpositioning,iPadmakeaclearposition.ThusiPadcanconcentrateonthemainmarketwithmajormarketstrategiesincaseofwastingtimeandmanpower.Marketingstrategiesareveryimportanttowinthemarketamongcompetitor
6、s.What’smore,marketingmixcanhelpmarketstaffsmakerightpricing,place,andpromotion.Therightpricing,place,andpromotionplayanimportantroleiniPad’ssuccess.Firmsviewprofitasthefinaltarget.SoiPad’sallmarketingstrategiesarebasedonprofit.Intheend,conclusionaboutthearticlewasreachedandsomerecommend
7、ationsaregiven.2,Situationalanalysis2.1SWOTanalysisiPadisatablePCwhichreleasedbyAppleCompanyonJanuary27,2010,whichpositionedbetweentheAppleiPhoneandnotebookcomputerproducts.Itprovidesaccesstotheinternet,sendandreceivee-mail,watchthee-books,playaudioorvideocapabilities.Ith
