英语广告的语用经济性研究

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3、1．善，毛太原理工大学硕士学位论文IIlllllllUlIIIIIIIIIIIIIIIIIIIllIY2395543ASTUDYONTHEPRAGMATICECONOMYOFADVERTISINGENGLISHABSTRACTMoreandmorescholarsathomeandabroadhaverealizedthatadvertisingl

4、anguagehasbecomeanimportantresearchtopicandstartedtoengageinit，andthestudieshavebeenconductedfromdifferentperspectives．Atthesametime，asanewlyemergedbranchoflinguistics，pragmaticshasbeendevelopingintoanupsurgeinthepastthirtyyears．Therefore，across—disciplinary

5、studyofthetwosubjects--anapplicationoftherelevanttheoriesofpragmaticstotheresearchoftheincreasinglyactiveandvitaladvertisinglanguage--isofrealvalueandgreatsignificance．Generallyspeaking，theadvertisingaimssuccessfulcommunication．Onlythecommunicationbetweenadv

6、ertisingandaudiencesucceeds，canthepurposeofadvertisingthatistOpromotethesale，maketheproductspopular，andcontributetothelong。termdevelopmentofthecorporationbeachieved．Therefore，advertisingisadynamicprocessandtheanalysisoftheadvertisinglanguagefromthepragmaticp

7、erspectivesismorepractical．ThethesistakesEnglishadvertisinglanguageastheresearchobject．Itmainlyfocusesontheanalysisofvarioussamplesorslogansfromtheadvertisementsathomeandabroad，whichtheauthorhasreadorcollectedasdata—basematerials．Andfromitslinguisticfeatures

8、，thestudyexplorestheembodimentofthePragmaticEconomyinadvertisingEnglish．Aftertheexplorationofthestudyoftheeconomyprincipleinthepragmaticfield，especiallytheProcessibilityPrinciple，theClarityPrinciple，theEconomyPrincipleandtheExpressivityPrincipleofLeech’Stext

9、ualpragmatics，itdrawsatentativeproposalofPragmaticEconomyinthisthesis．ThecombinationofLeech’Stextualpragmaticsandtheeconomyprovidesanewviewpointforthestudyofadvertising，whilemostofthepreviousstu