商务英语阅读new

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1、高级商务英语阅读SupplementaryExercisesforChapter1TheLongMarchI.Questionsonthetext:1.Basedonthefactsandopinionsgiveninthearticle,trytolistwhatChineseproductsthataremostlikelysellingbestinforeignmarkets.2.Whyaretheseproductssoldwellinoverseasmarkets?Pleasespecifypossiblereason

2、sasspecifiedinthetext.3.Basedonthefactsandopinionsgivenintheessay,specifythemajorfeaturesofChineseproductsthatappealtooverseasmarkets.4.DoyouthinkitispossibleforChineseproductstogoglobalinthenearfuture?Giveyourjustifications.5.Ifyoudo,specifyyoursuggestionsonhowtosuc

3、cessfullymarketChineseproductsoverseas.6.WhataretheexistingproblemsthatblockChineseenterprisesfromgoingglobalnow?II.ReadthefollowingtextandchoosethebestsentencefromAtoFbelowtofillineachofthegapsinthetext:Chinaistheworld’slargestshoemakerandexporter.Butitmuststepoutof

4、itsreputationasacheapshoemaker.Toachievethatgoal,Chineseshoemakersshouldenhancetheirshoemakingtechnologies,improvetheirbrandsandbeginexportingtomoreregions.Morethantwo-thirdsofthe6billionpairsofshoesproducedlastyearinChinawereexported.ExportvolumesofChinese-madeshoes

5、exceededUS$10billion.1)________LeathershoessoldforUS$5.50perpair.Low-gradeshoesaccountformostofChina’sexportsofshoes.PricesofChinese-madeshoesarelowerthanthosemanufacturedinBrazil,SouthKoreaandThailand.Chinese-madeshoestendtocostlessthanshoesmanufacturedbyrisingexpor

6、terssuchasVietNam.2)________Chineseshoemakersproduceacombined12billionpairsofshoesperyear,andoversupplieshaveleftChina’sshoemakersheavilyreliantonshoedealerswhooftenchooseaccountsalestoreducerisks.Manyretailersandwholesalersfailtopayshoemakerswithinareasonabletime.Bu

7、tmostdomesticproducershavefailedtoimprovequalityandupgradetheirdesignstoincreasecompetitiveness.Rather,theyhavebegunfocusingontheexportmarket,wherepaymentsfortheirgoodsaregenerallyensured.3)________第1页共3页高级商务英语阅读MostChineseshoemakers,becausetheyaresmall,donotinvestto

8、improvequalityand/orupgradedesigns.Asaresult,Chineseshoesarerunningtowardsinternationalmarkets.Chinahasfewlargeshoemanufacturers.Mo