gjswja2高级商务英语阅读new

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1、高级商务英语阅读Chapter2TheNewEconomyI．教学目的什么叫新经济？是否有新经济？这是一个从来就没有定论的问题，世界经济界的学者们分成两派，各自都拿出了许多实证、理由来论证自己的观点，并试图说服对方。通过本文的学习，使学生了解支持派和反对派的观点和论说，并从历史的角度帮助学生体会对经济规模和管理的发展趋势。本文涉及到许多经贸商务知识，如：供应链、库存周转率、规模经济、产业调整等，学生应掌握这些重要的概念。但最重要的目的是通过本课文的学习增强学生对上述内容的英语表达能力。II．教学计划拟使用六课

2、时完成本课内容。一课时介绍背景知识及相关的课堂交流，三个半课时用于课文讲解及难点、重点讨论，最后一个半课时就与课文相关的问题（如：不同历史阶段技术革新对经济和管理带来的影响等）展开讨论。III．教学方法：以学生为中心，通过师生互动、各抒己见的方式理解和认识课文中涉及到的问题（包括知识点和语言方面的问题）。IV．背景知识1．DefinitionstoNewEconomyTheterm"neweconomy"hasbeenbandiedinthe1990sbyjournalists,academics,andpo

3、licymakersinsuchvagueanddiversecontextsthatthetermitselfhasbecomesynonymouswithanythingandeverythingfromgreateryieldsonKansaswheatfarms,tobetterinventorycontrolatMidwestautopartsfactories,tobillion-dollarIPOsforSiliconValleydot-comcompanies.Theargumentovert

4、heexistenceanddefinitionoftheneweconomystartedwiththeemergenceofthisterm.Advocatesandskepticsnevercometotermswithoneanother,thoughthebalancenowtipsinfavorofskepticswiththeeconomicpendulumswingsfromboomtorecession.1)DefinitionOne第1页共14页高级商务英语阅读Theneweconomyh

5、asbeenasubjectofdiscussionssincethemid90'samongtheeconomistsallovertheworldandespeciallyintheUnitedStates.Thisconceptcanbedescribedshortlyas'theeffectsofthenewtechnologiesonthecurrenteconomy'.Thosetechnologiesarealsonamedas"TheInformationTechnologies"andinc

6、ludethehardware,thesoftware,thetelecommunicationsystemsandInternettechnologies.Firstofall,thosetechnologieshadaneffectontheincreaseoftheproductivityoffirms.Asaresult,thefirmscannowproducemoreefficientlybyusinglesslaborforcethanbefore.Thatmicro-economiceffec

7、thashadadeepmacro-economiceffectonlongertermandhasbeenseenasmeansofagrowthontheGPDinseveralcountries.Anotherprofitofthenewtechnologiesistheeconomicgrowthgatheredbynewinvestments.Newemploymentsofthegrowinginformationtechnologiescompaniesinotherwordscompanies

8、likeIBM,Microsoft,HP,AOL,YahooorNokiahavehugeimpactsoncreationofnewinvestments,newjobopportunitiesthroughthehighratesofprofittheyaremaking.2)DefinitionTwoTherearemanyversionsandinterpretationsregarding