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1、Unit1BusinessWriting/WrittenBusinessCommunicationLearningObjectivesIntroductionTheimportanceofwritingWordsandExpressions:1.undeniably英音：[,ʌndi'naiəbli]美音：[,ʌndɪ'naɪəb!ɪ]副词ad.不可否认地;确凿无疑地2.pivotal英音：['pivətl]美音：['pɪvət!]形容词a.枢轴的;中枢的;重要的3.permanent英音：['pə:mənən
2、t]美音：['pɝmənənt]形容词a.永久的,永恒的;永远的Natureispermanent.自然是永恒的。固定性的;常在的Thisismypermanentaddress.这是我的固定地址。4.offshoot:名词n.[C](从树木等主干分出来的)分枝Oneoftheoffshootsofthetrunkfellfromhighundertheweightofthesnow.树干上的一个分枝在雪的重压下折断从高处掉了下来。(山脉等的)支脉支族,旁系;支族(或旁系)亲属Anoffshootofthefa
3、milysettleddownontheislandintheeighteenthcentury.这个家族的一支旁系于十八世纪在那个岛上定居下来。TheImportanceofBusinessWritingBusinesscorrespondenceisavitalfactorinmakingthewordofbusinessrunefficiently,effectivelyandproductively.Outwardbusinessletters,documentsandpapersarereflecti
4、onsofacompany’simage.Therefore,agoodknowledgeofwrittencommunicationsiscrucialforthepeopleinvolvedinbusiness.Yourabilitytothinkandwriterepresentsthemostvaluablecontributionyoucanmaketoyourorganization.Youneedtobeabletogetyourideasacrosstoothersespeciallyinwri
5、ting.WordsandExpressions:1.efficiently有效地2.regulatory：adj. 调整的；（对工商业）具有监管权的，监管的3.gauge:vt. 计量,度量;估计,判断CostofPoorCommunicationBesidesnormalcosts,badlywrittenmessageshaveanumberofhiddencosts.BenefitsofaGoodBusinessWritingSavingthereader’stimeSavingyourtimeIncr
6、easingconfidenceIncreasingefficiencyandeffectivenessBuildinggoodwillWordsandExpressions:goodwill:n. 友好,亲善,善意,友善2. (企业的)信誉,声誉,商誉TextA:ArtofWriting1.PurposeofthewriterTwoCategories:ExpressiveWritingandCommunicativeWritingExpressiveWriting:Itispersonalandinform
7、al.Beginnersalwaysuseexpressivewriting.Itletsstudentsmakesenseoftheworld.CommunicativeWriting:Itisanalytic,formalandmoreorlessimpersonal.Itpresupposes---Itdemands---Forthebusinesswriter,therearesomestepsinapersuasionpaper.(p4)WordsandExpressions:Indispensabl
8、e:adj.必不可少的,必需的n. 不可缺少之物2.Style&MannerofWritingClarityThePlainStyleConcisionRhetoric3.TheDutyofAllLoversofWritingTwoduties.—truthtothefact—ethicalconsiderationsWemustensurethat-----(7points)Text
