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1、ArtResearchLetters艺术研究快报,2014,3,6-12http://dx.doi.org/10.12677/arl.2014.31002PublishedOnlineFebruary2014(http://www.hanspub.org/journal/arl.html)TypeandMode:TheApplicationandPracticeofDigitalTechnologyinModernPackagingLingxueZhaoCollegeofPackageDesignan
2、dArt,HunanUniversityofTechnology,ZhuzhouEmail:1060605994@qq.comthththReceived:Jan.20,2014;revised:Feb.19,2014;accosted:Feb.28,2014Copyright©2014LingxueZhao.ThisisanopenaccessarticledistributedundertheCreativeCommonsAttributionLicense,whichpermitsunrestr
3、icteduse,distribution,andreproductioninanymedium,providedtheoriginalworkisproperlycited.InaccordanceoftheCreativeCommonsAttributionLicenseallCopyrights©2014arereservedforHansandtheowneroftheintellectualpropertyLingxueZhao.AllCopyright©2014areguardedbyla
4、wandbyHansasaguardian.Abstract:Withthegrowingofscience,andtherapiddevelopmentandpopularizationofcomputerindustry,thedigitalprocessisdrivingthemarketandtherapiddevelopmentofthemultimediaindustry.Asaresult,thedigitaltechnologyhasbeenwidelyusedinvariousfie
5、ldsofsociety,andintheapplicationofmodernpack-aging,whichisplayingamoreandmoreimportantrole.Thedigitaltechnologyisintheforefrontofthecomputerinformationtechnologydevelopment,soitsapplicationinthefieldofmodernpackagingshouldmakemodernpackagingtechnologybe
6、comemoredigital,high-tech,vogue,alsomorescientificandreason-able,moreflexible,andthecreativespacedesignismoreefficient.Aspectssuchasthemultimediadigitaltechnologyinmodernpackagingdesign,thecommunicationswithcustomersandtheevaluationofthedesign,thedistri
7、butionandsaleoftheproductpackaging,alsohaveimportantinfluencesonthemodernpackagingandthefunction.Thepackaginghasbecomeanimportantformofbrandcommunication,thenviatheform,material,colorandsymboldesign,thedesignersdotheirworksskillfullytotellyouthestoryofa
8、brand,ormakeinnovationbemoreeasilyacceptedandunderstoodbypeople.Keywords:DigitalTechnology;ModernPackaging;Multimedia类型与模式：数字技术在现代包装中的应用与实践赵灵雪湖南工业大学包装设计艺术学院，株洲Email:1060605994@qq.com收稿日期：2014年1月20日；修回日期：2014年2月19日；录用日期：2014年2月28日
