广告语中语音隐喻的认知阐释

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1、独创声明本人郑重声明：所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果，学位论文的知识产权属于山西师范大学。除了文中特别加以标注的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得山西师范大学或其他教育机构的学位或证书使用过的材料。本声明的法律后果将完全由本人承担。作者签名：刘右平签字日期：2口哆，。岁t／口学位论文版权使用授权书本学位论文作者完全了解山西师范大学有关保留、使用学位论文的规定，有权保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权山西师范大学可以将学位论文的全部或部分内容编入有关数据库进行网络出版，可以采用影印、

2、缩印或扫描等复制手段保存、汇编学位论文。(保密的学位论文在解密后适用本授权书)。作者签名：妄_去多签字日期：2p哆、。岁-／。导师签字：签字日期：c2口／乡．D乡，／口AbstractTitle：TheCognitivestudyofPhoneticMetaphorinAdvertisementMajor：ForeignLinguisticsandAppliedLinguisticsName：LiuZhiping一Signature：Supervisor：ZhengJianfengSignature：旃呼Whenpeoplestudymetaphoratthelevelofphonetic，i

3、tiscalledphoneticmetaphor．Justasmetaphor，phoneticmetaphorisconsiderednotonlyasarhetoricdevice，butalsoawayofthinkinginnature，whichisconstructedonthebasisoftheidenticalorsimilarsoundsbetweentenorandvehicle．Thestudiesofphoneticmetaphoraremainlydonefromrhetoricalandcognitiveperspectives．Inrhetoricalfiel

4、d，phoneticmetaphortakesthen锄esofpunandxieyinrespectivelyabroadandathome．Therapiddevelopmentofcognitivelinguisticswidenstheresearchscopeofphoneticmetaphorintocognitivearea．Theterm‘'phoneticmetaphor'’wasinitiatedbyFonagyinhispaperWhylconicity．Itsproposalattractsmoreandmoreattentionabroadandhome，mainly

5、athome．Mostoftheresearchonitmainlyfocusesonitsfunctionasrhetoricdevice，butpayslittleattentiontoitscognitivemechanismofgenerationandinterpretation．Therefore，thispaperwillfocusontheseaspectsandadoptexamplesfromadvertisements，becausephoneticmetaphoriswidelyusedinadvertisements．Thispaper，basedontheRelev

6、anceTheory，discussestheinterpretationofphoneticmetaphoranditsinferentialmechanismfromtheperspectiveofcognitivepragmaticsbyanalyzingtheChineseandEnglishphoneticmetaphoricaladvertisements．Advertisingisessentiallyacommunicativeactivitybetweentheadvertiseranditsaudience．Obviously,phoneticmetaphorinadver

7、tisingismoreacognitivemethodthanarhetoricaldevice，whoseinterpretationisadynamicprocessrequiringpsychologicallyinferentialoperating．Phoneticmetaphor，asakindofmetaphoratthelevelofphonetic，carlheundersto