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ID:34306907
大小:572.07 KB
页数:57页
时间:2019-03-05
《4g市场成熟期晋中移动的市场营销策略分析》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、山西大学2018届硕士学位论文4G市场成熟期晋中移动的市场营销策略分析作者姓名赵一佩指导教师孟慧霞副教授学科专业工商管理研究方向市场营销培养单位经济与管理学院学习年限2015年9月至2018年6月二〇一八年六月ThesisforMaster’sdegree,ShanXiUniversity,2018ThemarketingstrategyanalysisofChinamobileJinzhongbranchinthecontextofthe4GmarketmaturityStudentNameYi-peiZhaoSupervisorHui-xiaMengMajorBu
2、sinessAdministrationSpecialtyMarketingManagementDepartmentSchoolofEconomicsandManagementResearchDuration2015.09-2018.06April,2018目录摘要......................................................................................................................................IABSTRACT...........
3、.............................................................................................................Ⅲ第一章综述.......................................................................................................................11.1技术背景介绍...........................................
4、.............................................................11.2研究目的和意义....................................................................................................11.3研究方法...........................................................................................................
5、.....21.4研究内容和本文框架.............................................................................................21.4.1研究内容......................................................................................................21.4.2基本框架......................................................
6、................................................3第二章相关理论概述及研究现状.....................................................................................52.1相关理论概述........................................................................................................52.2.1波特的五力模型............
7、.............................................................................52.1.2PEST宏观分析法.......................................................................................62.1.3STP营销战略......................................................................................
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