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1、武汉理工大学硕士学位论文othermicro-blogs,ithasbothpublicwelfareandutility,concealedandobvious,educationalandentertainment,delayedavailabilityandreadilyavailabilitythesecommunicationcharacteristics.Micro-bloginfluenceisoneoftheimportantdatathatreflectmicro-blogcommunicationeffect.
2、Throughthestudyof“NewOriental”educationmicro-blog,theinfluenceof“NewOriental”educationmicro-blog,amongtheforeignlanguagetrainingclassmicro-blogs,beingthefirst.“NewOriental”educationalmicro-bloghasenormousinfluenceandobtainsgoodcommunicationeffect,isbecauseofitsresound
3、ingbrandadvantage,qualitymicro-blogcontent,richcommunicationchannels,accurateorientationofaudience,regulareffectevaluation,theappropriatepropagationtimeandingeniouslanguageartofthesecommunicationskills.Althoughthe“NewOriental”educationalmicro-bloghasplayedadecisiverol
4、einthemicro-blogstatus,butitstillhasthemessageupdateinstability,lackofinteraction,constructtheredundancyproblem.Fromthe“NewOriental”educationalmicro-blog,educationalmicro-blogwith“classification”,“professionality”,“diversity”developmenttrend.KeyWords:NewOriental；Educa
5、tionalmicro-blog；Micro-blogCommunicationIII万方数据武汉理工大学硕士学位论文目录摘要...........................................................................................................................IAbstract.........................................................................
6、.............................................II第1章绪论.................................................................................................................11.1研究背景及意义............................................................................................
7、.....11.2相关课题研究现状.............................................................................................31.2.1国内相关研究..............................................................................................41.2.2国外相关研究........................................
8、......................................................81.2.3国内外相关研究现状总结.....................................................
