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1、武汉理工大学硕士学位论文othermicro-blogs,ithasbothpublicwelfareandutility,concealedandobvious,educationalandentertainment,delayedavailabilityandreadilyavailabilitythesecommunicationcharacteristics.Micro-bloginfluenceisoneoftheimportantdatathatreflectmicro-blogcommunicationeffect.Throughthestudyof“NewOrien
2、tal”educationmicro-blog,theinfluenceof“NewOriental”educationmicro-blog,amongtheforeignlanguagetrainingclassmicro-blogs,beingthefirst.“NewOriental”educationalmicro-bloghasenormousinfluenceandobtainsgoodcommunicationeffect,isbecauseofitsresoundingbrandadvantage,qualitymicro-blogcontent,richcommu
3、nicationchannels,accurateorientationofaudience,regulareffectevaluation,theappropriatepropagationtimeandingeniouslanguageartofthesecommunicationskills.Althoughthe“NewOriental”educationalmicro-bloghasplayedadecisiveroleinthemicro-blogstatus,butitstillhasthemessageupdateinstability,lackofinteract
4、ion,constructtheredundancyproblem.Fromthe“NewOriental”educationalmicro-blog,educationalmicro-blogwith“classification”,“professionality”,“diversity”developmenttrend.KeyWords:NewOriental；Educationalmicro-blog；Micro-blogCommunicationIII万方数据武汉理工大学硕士学位论文目录摘要.........................................
5、..................................................................................IAbstract......................................................................................................................II第1章绪论..............................................................................
6、...................................11.1研究背景及意义.................................................................................................11.2相关课题研究现状.............................................................................................31.2.1国内相关研究..................................
7、............................................................41.2.2国外相关研究..............................................................................................81.2.3国内外相关研究现状总结.....................................................
