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1、本科毕业论文(设计)外文翻译原文:CreatingandPopularizingaManagementAccountingIdea:TheCaseoftheBalancedScorecard1.IntroductionThisstudyseekstounderstandhowmanagementaccountingtechniques,oftencreatedinlocalpractice,aredeveloped,extendedandpopularizedintoglobalmanagementpractice.Commonly,the
2、creationandspreadofnewideasisdepictedasastoryofgreatinnovatorsandthediffusionofideas,arationaliststorythatstressesthepulloffixedideas.Instead,weconcentrateonthefragilityandvariabilityofideasandtheimportanceofideasbeingpushedalong.Westressthecrucialroleofcustomizationandtra
3、nslationinconvertinganideaintoatoolthatmanagerscanregardaspractical,withthepotentialtobeusedbythousandsoforganizationsaroundtheworld.Howdoesanidea,easilydismissedasimpractical,afadorambiguous,becomeanacceptableinnovationandevenatakenforgrantedcomponentofgoodmanagement?Weco
4、ncentrateontheBalancedScorecardasanexampleinordertoprovideanindepthunderstandingoftheprocessesbywhichmanagementaccountingideasentertheworldofspecificorganizationalpracticesandtechnologies.TheBSChasbeenoutlinedinaseriesofinfluentialarticlesandbest-sellingbusinessbooks(Kapla
5、nandNorton,1992,1996)thatnowformsthebasisofamajorconsultingindustryandsetoforganizationalpractices.WefocusontheprocessesbywhichideasofastrategicperformancemeasurementsystemaretranslatedintoamultitudeofspecificpracticesthattodaycomprisetheBalancedScorecard(BSC).Thisstudyisc
6、oncernedwiththeimplementationofthekeyideasoftheBSC.HoweverwedonotfocusonhowoneormoreorganizationsadoptandadapttheBSC,whichwouldstudyadoptersandusersoftheBSC(Wenisch,2003,Tuomela,2006).WhilesuchstudiescanprovidevaluableinsightonhowtheBSChasbeenusedandadaptedacrosssite,suchs
7、tudiestakeforgrantedtheideaoftheBSCasanestablishedtechnology,acceptorganizationalboundariesasmoreorlessfixed,anddonotproblematizeitspurposeanddevelopment.Wefocusonhownewideasandconceptsenterintomanagerialthinkingandtherebyhavethepotentialtobecomewidelyknown,acceptedandimpl
8、emented.1.1.TheBalancedScorecardasaManagementInnovationManagerialdiscoursehasseenashiftfr