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1、www.GetPedia.comTLFeBOOKFM-Kim.qxd10/25/0410:03AMPageiBlueOceanStrategyFM-Kim.qxd10/25/0410:03AMPageiiFM-Kim.qxd10/25/0410:03AMPageiiiBlueOceanStrategy()()()()(HowtoCreateUncontestedMarketSpaceandMaketheCompetitionIrrelevantW.ChanKimRenéeMauborgneHARVARDBUSINESSSCHOOLPRES
2、SBOSTON,MASSACHUSETTSFM-Kim.qxd10/25/0410:03AMPageivCopyright2005HarvardBusinessSchoolPublishingCorporationAllrightsreservedPrintedintheUnitedStatesofAmerica090807060554321Nopartofthispublicationmaybereproduced,storedinorintroducedintoaretrievalsystem,ortransmitted,inanyf
3、orm,orbyanymeans(electronic,mechanical,photocopying,recording,orotherwise),withoutthepriorpermissionofthepublisher.Requestsforpermissionshouldbedirectedtopermissions@hbsp.harvard.edu,ormailedtoPermissions,HarvardBusinessSchoolPublishing,60HarvardWay,Boston,Massachusetts02
4、163.LibraryofCongressCataloging-in-PublicationDataKim,W.Chan.Blueoceanstrategy:howtocreateuncontestedmarketspaceandmakethecompetitionirrelevant/W.ChanKim,RenéeMauborgne.p.cm.Includesbibliographicalreferencesandindex.ISBN1-59139-619-0(hardcover:alk.paper)1.Newproducts.2.Ma
5、rketsegmentation.I.Mauborgne,Renée.II.Title.HF5415.153.K532005658.802—dc222004020857ThepaperusedinthispublicationmeetstherequirementsoftheAmericanNationalStandardforPermanenceofPaperforPublicationsandDocumentsinLibrariesandArchivesZ39.48–1992FM-Kim.qxd10/25/0410:03AMPage
6、vTofriendshipandtoourfamilies,whomakeourworldsmoremeaningfulFM-Kim.qxd10/25/0410:03AMPageviFM-Kim.qxd10/25/0410:03AMPagevii()()()()ContentsPrefaceixAcknowledgmentsxiiiPartOne:BlueOceanStrategy1CreatingBlueOceans32AnalyticalToolsandFrameworks23PartTwo:FormulatingBlueOceanS
7、trategy3ReconstructMarketBoundaries474FocusontheBigPicture,NottheNumbers815ReachBeyondExistingDemand1016GettheStrategicSequenceRight117FM-Kim.qxd10/25/0410:03AMPageviiiviiiContentsPartThree:ExecutingBlueOceanStrategy7OvercomeKeyOrganizationalHurdles1478BuildExecutionintoS
8、trategy1719Conclusion:TheSustainabilityandRenewalofBlueOceanStrategy185AppendixA191AppendixB209A
