战略管理精要ppt第一章课件

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1、StrategicManagementandStrategicCompetitivenessChapter11“TheEssenceofStrategicManagementisCompetitiveness”2ThePurposeofthiscourseistolearnandbeabletoapplytheStrategicManagementProcess.3ThepurposeoftheStrategicManagementProcessistoenableafirmtoachievestrategiccompetitivenessandearnabovea

2、veragereturns.4ImportantDefinitionsStrategicManagementProcessThefullsetofcommitments,decisions,andactionsrequiredforafirmtoachievestrategiccompetitivenessandearnabove-averagereturnsStrategicCompetitivenessAchievedwhenafirmsuccessfullyformulatesandimplementsavalue-creatingstrategy5Impor

3、tantDefinitionsSustainedCompetitiveAdvantageOccurswhenafirmdevelopsastrategythatcompetitorsarenotsimultaneouslyimplementingProvidesbenefitswhichcurrentandpotentialcompetitorsareunabletoduplicate6ImportantDefinitionsRiskAninvestor’suncertaintyabouttheeconomicgainsorlossesthatwillresultf

4、romaparticularinvestmentReturnsthatareequaltothoseaninvestorexpectstoearnfromotherinvestmentswithasimilaramountofriskAverageReturns7Above-AverageReturnsReturnRisk*******************************************************************8Above-AverageReturnsReturnRisk**************************

5、*****************************************9Above-AverageReturnsReturnRisk10Above-AverageReturnsReturnRisk11Above-AverageReturnsReturnRisk12Above-AverageReturnsReturnRisk13Above-AverageReturnsReturnRiskAboveAverage14Above-AverageReturnsReturnRiskAboveAverage15Above-AverageReturnsReturnRi

6、skAboveAverageBelowAverage16FundamentalnatureofcompetitionischangingCompetitiveLandscapeHypercompetitiveenvironmentsDynamicsofstrategicmaneuveringamongglobalandinnovativecombatantsPrice-qualitypositioning,newknow-how,firstmoverProtectorinvadeestablishedproductorgeographicmarkets17Funda

7、mentalnatureofcompetitionischangingHypercompetitiveenvironmentsCompetitiveLandscapeEmergenceofglobaleconomyGoods,services,people,skills,andideasmovefreelyacrossgeographicborders.Spreadofeconomicinnovationsaroundtheworld.Politicalandculturaladjustmentsarerequired.18Fundamentalnatureof