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1、J.David.Hunger ThomasL.WheelenStrategicManagementThirdEditonPrenticeHallPublishing1关于战略管理课程的几点说明课程状况:双语使用教材:Hunger&Wheelen,Thirdedition参考书目：中文教材课程性质：Capstonecourse全局问题vs局部问题与其他学科的关系教学方式：讲授+案例+启发学习要求：掌握基本理论，并用以分析实际问题了解相关的英文术语能阅读理解相关的英文资料2Strategicmanagement
2、startswiththreekeyquestions:(1)Whereistheorganizationnow?(2)Ifnochangesaremade,wherewilltheorganizationbeinafewyears?(3)Iftheanswersarenotacceptable,whatspecificactionsshouldmanagementundertake?Openingcase3•Strategicmanagement•Strategicmanagementisthatseto
3、fmanagerialdecisionsandactionsthatdeterminesthelong-runperformanceofacorporation.Itincludesenvironmentalscanning,strategyformulation,strategyimplementation,andevaluationandcontrol.4若干概念战略管理（StrategicManagement）研究如何有效地应对竞争，它尝试用战略对企业进行管理，重点在于战略的制定与实施，目标是获取超额
4、回报。战略（Strategy）设计用来开发核心竞争力、获取竞争优势的一系列综合的、协调的承诺（commitments）和行动（actions）。5明茨伯格：5P’s面向未来，战略表现为一种计划（plan）面向过去，战略表现为一种模式（pattern）考察产业，战略表现为一种定位（position考察企业，战略表现为一种观念（perspective）此外，战略也表现为企业在竞争中采用的一种计谋（ploy）若干概念67发展与演变学科发展：LongRangePlanningIndustrialOrganizati
5、onResource-BasedView实践演变：BasicfinancialplanningForecast-basedplanningExternally-orientedplanning(strategyformulationonly)Strategicmanagement(includingimplementationandevaluationandcontrol)8•Researchrevealsthatcompaniesengaginginstrategicmanagementtendtoout
6、performthoseorganizationswhichdonot.9BasicModelof StrategicMGTenvironmentalscanning,strategyformulation,strategyimplementation,andevaluationandcontrol10•Thestrategic managementmodel•Thestrategicmanagementmodelproceedsfromenvironmentalscanningtostrategyform
7、ulation(includingestablishingmission,objectives,strategies,andpolicies)tostrategyimplementation(includingdevelopingprograms,budgets,andprocedures)toevaluationandcontrol.11StrategicMGTProcessenvironmentalscanningstrategyformulationstrategyimplementationeval
8、uationandcontrol12•Strategyformulationistypicallynotaregular,continuousprocessbutisofteninitiatedbytriggeringevents,suchasanewCEO,anexternalintervention,athreatofachangeinownershiporaperformancegap.Triggering
