公共事件中微博意见领袖的意见表达-研究

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1、硕士学位论文AbstractAsChina’Ssocialtransformation，economicalstrengthhasincreased，butatthesametime，varioussocialproblemsalsograduallyexposed，andpubliceventshappenfrequently．Inthetideofpublicopinion，Micro—blogasanewmediahasrisenrapidly，andbecometheimportantinformationbearingplatform．Inmicro—blog，m

2、icro-blogopinionleaders’activefigurecanbeseeneverywhere，they”speak”inmanypublicevents，causedwidespreadsocialattention，andplayanimportantroleinpublicopinionguide．Therefore，fromtheangleofthemicro—blogopinionleaderstodiscusshowtoguidethepublicopinion，isimportanttotheconstructionofrationalnetw

3、orkpublicopinionenvironmentandaharmonioussociety．Inthispaper，theopinionexpressionofthemicro—blogopinionleadersistheresearchprioritiesfromtheperspectiveofpublicevents．Thispaperexpoundsrelatedconceptsandtherealisticbackgroundwithdrivingfactorsofopinionexpression，andtheinteractiveprocess．This

4、paperarguesthatthemicro-blogopinionleadersisthekeytotheviewsexpressedinthepublicevents，typediversity，communitycharacteristicisobvious；periodofsocialtransition，micro-blogfield，civicconsciousnessawakeningistherealisticbackground，andpersonalpsychologicaldrive，interestdemandsandtechnologyisthe

5、drivingfactorsofopinionexpression．Micro—blogopinionleadersdrivetheformationanddevelopmentofpublicopinionbypersonalopinionpresentation，groupinteractionandopinioninteractionwithothermain．Theopinionexpressionofmicro-blogopinionleadersnotonlyproducespositiveimpactsincludingimprovingthebreadtha

6、nddepthofthepublicopinion，arousingpublicawareness，influencingthedecision—makingofgovernment，spreadingpositiveenergy；butalsocausesnegativeinfluencesincludingspreadingthefalseinformationandrumors，causingthenetworkviolenceandgrouppolarization，expandingtheimbalance；facingthechallengesofeconomi

7、candpoliticalcontrol，microletter，knowledgegapandstigmatized，themicro—blogopinionleadersmuststrengthenself-discipline，withthelineconsciousness，rationalexpression，multidirectionalcommunicationandofflineactiontopromotepositiveinflUanceKeyWords：PublicEvents；Micro-