公共事件中微博意见领袖的意见表达研究

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1、硕士学位论文AbstractAsChina’Ssocialtransformation，economicalstrengthhasincreased，butatthesametime，varioussocialproblemsalsograduallyexposed，andpubliceventshappenfrequently．Inthetideofpublicopinion，Micro—blogasanewmediahasrisenrapidly，andbecometheimportantinformationbearingplatform

2、．Inmicro—blog，micro-blogopinionleaders’activefigurecanbeseeneverywhere，they”speak”inmanypublicevents，causedwidespreadsocialattention，andplayanimportantroleinpublicopinionguide．Therefore，fromtheangleofthemicro—blogopinionleaderstodiscusshowtoguidethepublicopinion，isimportantt

3、otheconstructionofrationalnetworkpublicopinionenvironmentandaharmonioussociety．Inthispaper，theopinionexpressionofthemicro—blogopinionleadersistheresearchprioritiesfromtheperspectiveofpublicevents．Thispaperexpoundsrelatedconceptsandtherealisticbackgroundwithdrivingfactorsofop

4、inionexpression，andtheinteractiveprocess．Thispaperarguesthatthemicro-blogopinionleadersisthekeytotheviewsexpressedinthepublicevents，typediversity，communitycharacteristicisobvious；periodofsocialtransition，micro-blogfield，civicconsciousnessawakeningistherealisticbackground，and

5、personalpsychologicaldrive，interestdemandsandtechnologyisthedrivingfactorsofopinionexpression．Micro—blogopinionleadersdrivetheformationanddevelopmentofpublicopinionbypersonalopinionpresentation，groupinteractionandopinioninteractionwithothermain．Theopinionexpressionofmicro-bl

6、ogopinionleadersnotonlyproducespositiveimpactsincludingimprovingthebreadthanddepthofthepublicopinion，arousingpublicawareness，influencingthedecision—makingofgovernment，spreadingpositiveenergy；butalsocausesnegativeinfluencesincludingspreadingthefalseinformationandrumors，causin

7、gthenetworkviolenceandgrouppolarization，expandingtheimbalance；facingthechallengesofeconomicandpoliticalcontrol，microletter，knowledgegapandstigmatized，themicro—blogopinionleadersmuststrengthenself-discipline，withthelineconsciousness，rationalexpression，multidirectionalcommunic

8、ationandofflineactiontopromotepositiveinflUanceKeyWords：PublicEvents；Micro-