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1、PhishingforPhoolsAkerlof.indb16/19/1510:24AMAkerlof.indb26/19/1510:24AMPhishingforPhoolstheeconomicsofmanipulationanddeceptionGEORGEA.AKERLOFANDROBERTJ.SHILLERPrincetonUniversityPress•PRINCETONANDOXFORDAkerlof.indb36/19/1510:24AMCopyright©2015byPrince
2、tonUniversityPressPublishedbyPrincetonUniversityPress,41WilliamStreet,Princeton,NewJersey08540IntheUnitedKingdom:PrincetonUniversityPress,6OxfordStreet,Woodstock,OxfordshireOX201TWpress.princeton.eduJacketillustration©EdwardKoren.JacketdesignbyJasonAl
3、ejandro.AllRightsReservedISBN978-0-691-16831-9[FULLCIPTOCOME]BritishLibraryCataloging-in-PublicationDataisavailableThisbookhasbeencomposedinAdobeGalliardandFormatabyPrincetonEditorialAssociatesInc.,Scottsdale,ArizonaPrintedonacid-freepaper.∞Printedint
4、heUnitedStatesofAmerica10987654321Akerlof.indb46/19/1510:24AMcontentsPREFACEviiINTRODUCTIONExpecttoBeManipulated:PhishingEquilibrium1PARTONEUnpaidBillsandFinancialCrashCHAPTERONETemptationStrewsOurPath15CHAPTERTWOReputationMiningandFinancialCrisis23PA
5、RTTWOPhishinginManyContextsCHAPTERTHREEAdvertisersDiscoverHowtoZoomInonOurWeakSpots45CHAPTERFOURRip-offsRegardingCars,Houses,andCreditCards60CHAPTERFIVEPhishinginPolitics72CHAPTERSIXPhood,Pharma,andPhishing84CHAPTERSEVENInnovation:TheGood,theBad,andth
6、eUgly96CHAPTEREIGHTTobaccoandAlcohol103CHAPTERNINEBankruptcyforProfit117CHAPTERTENMichaelMilkenPhisheswithJunkBondsasBait124CHAPTERELEVENTheResistanceandItsHeroes136PARTTHREEConclusionandEpilogueCONCLUSONNewStoryinAmericaandItsConsequences149EPILOGUEW
7、hatIsNewinPhishingforPhools?163ACKNOWLEDGMENTS175BIBLIOGRAPHY181NOTES205INDEX257vAkerlof.indb56/19/1510:24AMAkerlof.indb66/19/1510:24AMprefacet’s“theeconomy,stupid!”saidJamesCarville,campaignadvisortoBillIClinton,ascandidateforpresidentin1992.Hewanted
8、tostickittoPresidentGeorgeH.W.BushforanarrayofeconomicproblemsthatweretiedtotheeconomicrecessionthatstartedduringtheBushpres-idency.Well,wehaveadifferent,broaderinterpretationofCarville’sstatement:thatmanyofourproblemscomefromthenatureoftheeco