传播学视角下的名人微博骂战解析

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1、AnalysisoftheCelebrities’FlingAbusesonWeiboFromthePerspectiveofCommunicationAbstract：Asamediumwithstrongtransmissionaltension，Weibohasgatheredpopularityandbecamethemosthigh—profilemediaphenomenoninjustfewyears．Knowingthetrend，celebritiesalsoopentheirWeibo

2、sandattractalargenumberoffans’attention．ThestandardsjudgingacelebrityWeibogenerallyconsistinthreeaspects：thesocialawareness，theinfluenceandtheauthority．CelebritiescoulduseWeibostosharetheiremotionswiththeirfans，expressideasandreleasefeelings．Ontheotherhan

3、d，forvariousreasons，somecelebritiesflingabuseswithothersonWeibo，andthephenomenontendsbeawayofreleasingemotions，mostofthemarepersonaldisputesandconflictsaboutinterests．Theabusesoncelebrities’Weibohasnoactualsignificance，butfans，mediaandpublicpayattentionto

4、andparticipateinit，causingahugestirinthenetworkandsocialreality．Becausethecelebritiesinithavetheagenda—settingfunction，theychoosetopicswithsellingpoints；Asleadersinpublicopinion．thecelebritieslcadthedirectionoftheabuseswar；Celebritiesandfansmeettheirdiver

5、ceneedsintheabusewar；Silentmajorityisfoundinthenetworkenvironment，causingonemigh够partinWeiboabuseswardevelopsrapidly．Flingabusesoncelebrities’weibohasbroughtaboutmanychallengestonetworkcultureconstruction．ThephenomenoniSfilledwithlanguageviolenceanditCanh

6、armthecelebrities’images，suppresscivilianrightofspeechandsquanderthepublicvoiceplatform；Furthermore，thecontentsintheabusesspreadthesocialnegativeenergiesandit’Sbadfornetworkcultureconstruction，thehealthygrowthofteenagersandtheestablishmentofthegovernment’

7、Scredibility．Therefore，inordertoavoidthebadinfluencesofFlingabusesoncelebrities’weibo，wemusttakepositivecopingstrategies．Celebritiesshouldtakesocialresponsibilitiesconsciouslyandself-disciplinepersonalweibowordsanddeeds；Publicshouldtreatcelebrityweiborati

8、onally,recognisethehypemotivationofthecelebritymicro—blogVscoldwar；既bsitesshouldchecktheweibocontentandstrengthenthemicroblogreal—namemanagement；Thegovernmentshouldimprovethenetworklawandregulatethenetworkmorality：T