传播学视角下的名人微博骂战解析

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1、AnalysisoftheCelebrities’FlingAbusesonWeiboFromthePerspectiveofCommunicationAbstract：Asamediumwithstrongtransmissionaltension，Weibohasgatheredpopularityandbecamethemosthigh—profilemediaphenomenoninjustfewyears．Knowingthetrend，celebritiesalsoopentheirWeibosandattractalargenumberoffans’atten

2、tion．ThestandardsjudgingacelebrityWeibogenerallyconsistinthreeaspects：thesocialawareness，theinfluenceandtheauthority．CelebritiescoulduseWeibostosharetheiremotionswiththeirfans，expressideasandreleasefeelings．Ontheotherhand，forvariousreasons，somecelebritiesflingabuseswithothersonWeibo，andthe

3、phenomenontendsbeawayofreleasingemotions，mostofthemarepersonaldisputesandconflictsaboutinterests．Theabusesoncelebrities’Weibohasnoactualsignificance，butfans，mediaandpublicpayattentiontoandparticipateinit，causingahugestirinthenetworkandsocialreality．Becausethecelebritiesinithavetheagenda—se

4、ttingfunction，theychoosetopicswithsellingpoints；Asleadersinpublicopinion．thecelebritieslcadthedirectionoftheabuseswar；Celebritiesandfansmeettheirdiverceneedsintheabusewar；Silentmajorityisfoundinthenetworkenvironment，causingonemigh够partinWeiboabuseswardevelopsrapidly．Flingabusesoncelebritie

5、s’weibohasbroughtaboutmanychallengestonetworkcultureconstruction．ThephenomenoniSfilledwithlanguageviolenceanditCanharmthecelebrities’images，suppresscivilianrightofspeechandsquanderthepublicvoiceplatform；Furthermore，thecontentsintheabusesspreadthesocialnegativeenergiesandit’Sbadfornetworkcu

6、ltureconstruction，thehealthygrowthofteenagersandtheestablishmentofthegovernment’Scredibility．Therefore，inordertoavoidthebadinfluencesofFlingabusesoncelebrities’weibo，wemusttakepositivecopingstrategies．Celebritiesshouldtakesocialresponsibilitiesconsciouslyandself-disciplinepersonalweiboword

7、sanddeeds；Publicshouldtreatcelebrityweiborationally,recognisethehypemotivationofthecelebritymicro—blogVscoldwar；既bsitesshouldchecktheweibocontentandstrengthenthemicroblogreal—namemanagement；Thegovernmentshouldimprovethenetworklawandregulatethenetworkmorality：T