新媒体语境下微信营销策略研究

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1、Abstractdiscountmarketing,improveenterprisewell-knownnessbottles-brandmarketingmethods,basedonLBSuserssignatureline-adsmarketingmodel.OntheanalysisoftheWeChatmarketingadvantagesanddisadvantagesisalsostartingfromthefivemarketingmodel,WeChatmainadvantagesofmarketingcommunicationisconvenient,fast,hig

2、hprecision.ThefourthchapterputsforwardthethreeprinciplesofWeChatmarketing,tosetupthemechanismofWeChat’slegalthoughtsandopinions,andcombinedwiththepresentpopularmarketingmethod,combiningwiththeWeChat,innovationputforwardanewWeChatmarketingdevelopment,marketingforenterprisestocarryoutWeChatforrefere

3、nce.Keywords:Newmedia，WeChat，WeChatmarketing，Marketingmode，PrincipleIII万方数据目录目录摘要..............................................................................................................................................IAbstract..................................................................

4、.........................................................................II目录...............................................................................................................................................1第一章绪论........................................................................

5、...........................................................1一、研究背景.........................................................................................................................................1二、研究意义........................................................................................

6、.................................................3三、研究现状.........................................................................................................................................3（一）国内研究现状...............................................................................................

7、......................3（二）国外研究现状.....................................................................................................................4四、研究思路与研究方法...................................................