欢迎来到天天文库
浏览记录
ID:34151182
大小:1.43 MB
页数:54页
时间:2019-03-03
《中国报业全媒体转型研究——以石家庄报业为例》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、密级:学校代码:10075分类号:学号:2005050301030文学硕士学位论文中国报业全媒体转型研究——以石家庄报业为例学位申请人:刘华娜指导教师:曹茹学位类别:文学硕士学科专业:新闻学授予单位:河北大学答辩日期:二○一三年五月ClassifiedIndex:CODE:10075U.D.C:NO:2005050301030ADissertationfortheDegreeofM.ArtsConvergentMediaTransitionofChina’sNewspaperAsanexampleofShijiazhuangDailyMediaGroupCandida
2、te:LiuHuanaSupervisor:Prof.CaoRuAcademicDegreeAppliedfor:MasterofArtsSpecialty:JournalismUniversity:HebeiUniversityDateofOralExamination:May,2013摘要摘要以网络媒体和移动媒体为代表的新兴媒体的崛起,改变了媒体竞争的基本格局。不仅推动了报业集团的业务变革,也促进了报业集团的全媒体转型。本文结合石家庄报业传媒集团长达5年的多媒体转型实践,阐述由媒介融合衍生而来的“全媒体”内涵与特点,分析报业全媒体转型的背景及发展趋势,以石家庄报业
3、传媒集团为参照,梳理其在全媒体转型方面的探索与现状,探讨中国报业全媒体转型的现实和挑战,同时借鉴国外报业成功的转型模式,从中国报业全媒体转型的选择,转型的速度,全媒体报业的读者服务、发行方式、商业模式建立等方面展望了中国报业全媒体转型的未来模式。最后本文创新地提出了未来报业的发展方向:数字信息服务公司。关键词报业媒介融合全媒体转型IAbstractAbstractTheriseofnewmediarepresentedbywebandmobile,haschangedthebasicpatternofmediacompetition.Thischangenotonly
4、promotedtheevolutionofnewspapergroups’business,butalsoacceleratedthetransformationofbeingall-media.ThispaperbasedonthepracticeofShijiazhuangnewspapergroups’foralongtimeof5years.Itdescribedtheintegrationandfeaturesof“allmedia”,whichderivedfrommediaconvergence.UsingShijiazhuangnewspapergr
5、oupsandforeignpress’successfultransformationpatterasreferencebackground,theresearchcombinedtheaspectsofthepaceandpresentofthetransformationtoal-media,toexplorethepracticalproblemChinapressarefacingduringthetransformation.Thestudyalsoproposedthepathsforthetransformationonall-mediaincludi
6、ngthechoseofChinaPress,thespeedofthetransformation,thecustomerservice,thescriptingpatternandthebusinessmodeletc.AtlastthewayoftheChinaPressinthefuturewasfirstlymentionedbythispaperasTheDigitalInformationServiceCorporation.KeywordsNewspaperGroupMediaConvergenceAll-mediaTransformationII目录
7、目录第1章绪论·························································································································11.1研究源起及意义········································································································11.1.1研究源起·························
此文档下载收益归作者所有