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1、仅仅关注财务方面的得失，而应该牢牢抓住“大娱乐”的概念，掌握更大的平台以及基于平台的互联网用户和大数据。关键字：互联网、转型、大数据、全媒体万方数据THERESEARCHOFTHEINTERNETTRANSITIONFORCHINESELISTEDPRINTMEDIAILLUSTRUTEDBYTHECASEOFZHEJIANGDAILYMEDIAGROUPABSTRACTHighvaluationofSecondarymarketofAstockmarketinChinahasgivengoodopportunityforthetraditionalpa
2、percompanytotrasfertothenewinternetmedia.Thispapersummarizesthefiveorientationinthetransformationoftraditionalprintmedia,derivativesforinnovation,reading,electroniccommerce,communityservicesanddiversifiedbusiness.AtpresentsituationofthedomesticA-sharelistedmarket,thebestwayforthe
3、transformationoftraditionalprintmediatoInternetmediaconvergenceisviathecapitalfusionthroughmergerstoacquiretheeconomiesofscaleandtoestablishanetworkplatform,andfinallytransformtothe"entiremedia","entertainment"layout,thepracticeofthetransitionstepsistoaccessfirst,andthenbuildplat
4、form,eventuallyimprovethecontent,thepracticeofthetransitionpointsincludeintegratebetweenmedia;valuetheInternetuserresources;payattentiontofinancialstability;makethewholemediatransformation;Containatalentedteam.Zhejiangnewspapermediamergersandonlinegamingcompanyprovidesreferencefo
5、rdomestictransformationoftraditionalprintmedia.Accordingtozhejiangnewspapermediaexperience,domesticlistedtraditionalprintmediacanmakefulluseofthecapitalmarketinthe万方数据processoftransformationthroughcapitaloperationm&apotentialInternetcompanies.Theinitialobjectofmergersandacquisiti
6、onsisthebestonlinegamecompany,asthenetworkgamecompany'sownentertainmentpropertiesandprintreadingentertainmentcorrespondswithstablefinancialfoundation.Thenextstepstrategyoftransformationisthroughmergeringoracquisiringcompaniesinthefieldsofsportsandfilms.Theprocessofthetransformati
7、onshouldnotonlyfocusonfinancialgainandloss,butalsofirmlygrasptheconceptof"entertainment",andtrytobulidinternetplatformwithnumeroususersanddatas.KEYWORDS：internet,transition,data,newmedia万方数据目录第1章引言..............................................................11.1研究背景.............
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