全国高校网络教育公共基础课统一考试

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1、全国高校网络教育公共基础课统一考试大学英语（A）模拟试卷（2010年修订版）Test1InformationfortheExaminees:ThisexaminationconsistsofFOURparts.Theyare:PartⅠ:ReadingComprehension(30points,25minutes)PartⅡ:VocabularyandGrammar(40points,25minutes)PartⅢ:Translation(10points,10minutes)PartIV:Writing(20points,30minutes)Thetotalmarksfor

2、thisexaminationis100points.Timeallowedforcompletingthisexaminationis90minutes).SectionI:ReadingComprehension[30points]Instructions:ØThissectionwilltakeapproximately25minutes.ØThereareTWOpartsinthissection.Part1:Question1-5arebasedonthispart.(15points)Readthefollowingpassageandchoosethebestan

3、swerfromA,B,CandD.In1985,theCoca-ColaCompanymadethedecisiontochangetheformulaofitsleadingsoftdrink.Thechangewasbasedonthefindingsofmanymarketstudies.Thesestudieshadshownthegeneralresponsetothenewproductwasgood.However,thechangeofthetraditionalCoca-ColabyNewCokewasrejectedbythemajorityofdrink

4、ers.Infact,thecompanyhadtostepbackandrestartproductionoftheoldformulaofCoca-Cola.ThemostimportantreasonwhyNewYorkwasrejectedwastheemotionalrelationshipthatexistedbetweendrinkersandthesoftdrinkformula.DrinkingCoca-Colahadbecomeatraditionformanypeopleoverits99yearsofexistence.Thechangemadebyth

5、ecompanywasnotonlyinCoke’sformulabustalsointhetraditionalvaluesandmemoriesthatitrepresentedtothedrinkers.“WehadtakenawaymorethantheproductCoca-Cola.Wehadtakenawayalittlepartofthemandtheirpast.”Thedrinkersrejectedthis“improvement”,because“theybelievedthatCokestoodfortraditionalvalue…sotheyfel

6、tbetrayedwhentheproductchangedcompletelyovernight”.AlthoughalotofresearchwasdonebyCoca-ColaCompany,itdidn’tshowthedepthofdrinkers’emotionfortheproduct.Thestudiestookmanyforms,butnoneofthetestswasabletomeasurethedegreeofpersonalandemotionalreactionscausedbythedisappearanceoftheold,traditional

7、Coca-Cola.Theweaknessoftheresearchwasthatitwasmainlyquantitativeinform.Theresultwasonlymembersthatcouldnotshowthedeepmeaningtheproducthadformanypeople.Amoreextensivestudyfocusingonthequalitativeaspectsofthechangewouldperhapshavebeenabletodemonstrat