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ID:34123365
大小:89.50 KB
页数:9页
时间:2019-03-03
《全国高校网络教育公共基础课统一考试》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、全国高校网络教育公共基础课统一考试大学英语(A)模拟试卷(2010年修订版)Test1InformationfortheExaminees:ThisexaminationconsistsofFOURparts.Theyare:PartⅠ:ReadingComprehension(30points,25minutes)PartⅡ:VocabularyandGrammar(40points,25minutes)PartⅢ:Translation(10points,10minutes)PartIV:Writing(20points,30minutes)Thetotalmarksfor
2、thisexaminationis100points.Timeallowedforcompletingthisexaminationis90minutes).SectionI:ReadingComprehension[30points]Instructions:ØThissectionwilltakeapproximately25minutes.ØThereareTWOpartsinthissection.Part1:Question1-5arebasedonthispart.(15points)Readthefollowingpassageandchoosethebestan
3、swerfromA,B,CandD.In1985,theCoca-ColaCompanymadethedecisiontochangetheformulaofitsleadingsoftdrink.Thechangewasbasedonthefindingsofmanymarketstudies.Thesestudieshadshownthegeneralresponsetothenewproductwasgood.However,thechangeofthetraditionalCoca-ColabyNewCokewasrejectedbythemajorityofdrink
4、ers.Infact,thecompanyhadtostepbackandrestartproductionoftheoldformulaofCoca-Cola.ThemostimportantreasonwhyNewYorkwasrejectedwastheemotionalrelationshipthatexistedbetweendrinkersandthesoftdrinkformula.DrinkingCoca-Colahadbecomeatraditionformanypeopleoverits99yearsofexistence.Thechangemadebyth
5、ecompanywasnotonlyinCoke’sformulabustalsointhetraditionalvaluesandmemoriesthatitrepresentedtothedrinkers.“WehadtakenawaymorethantheproductCoca-Cola.Wehadtakenawayalittlepartofthemandtheirpast.”Thedrinkersrejectedthis“improvement”,because“theybelievedthatCokestoodfortraditionalvalue…sotheyfel
6、tbetrayedwhentheproductchangedcompletelyovernight”.AlthoughalotofresearchwasdonebyCoca-ColaCompany,itdidn’tshowthedepthofdrinkers’emotionfortheproduct.Thestudiestookmanyforms,butnoneofthetestswasabletomeasurethedegreeofpersonalandemotionalreactionscausedbythedisappearanceoftheold,traditional
7、Coca-Cola.Theweaknessoftheresearchwasthatitwasmainlyquantitativeinform.Theresultwasonlymembersthatcouldnotshowthedeepmeaningtheproducthadformanypeople.Amoreextensivestudyfocusingonthequalitativeaspectsofthechangewouldperhapshavebeenabletodemonstrat
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