外贸贴牌加工企业转型与其发展战略分析——以美耀公司为例

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1、目录第一章绪论.....................................................................11.1论文的选题背景和意义....................................................11.2论文的研究对象..........................................................21.3论文的研究内容和方法.........................

2、...........................31.4论文结构框架图..........................................................5第二章相关战略理论综述.........................................................62.1PEST分析法..............................................................62.2微笑曲线理论..

3、..........................................................72.3社会平均利润率理论......................................................72.4竞争战略理论............................................................72.5五力分析模型.............................................

4、...............82.6相关文献及思考..........................................................8第三章行业宏观环境分析........................................................113.1总体概述................................................................113.2PEST分析..............

5、.................................................113.2.1政治..............................................................113.2.2经济..............................................................123.2.3社会..................................................

6、............133.2.4技术..............................................................143.3总结...................................................................14第四章美耀公司简介及内部核心能力分析..........................................164.1简介........................

7、...........................................164.2内部核心能力详细分析...................................................164.2.1生产制造能力......................................................164.2.2设计开发能力......................................................184.2.3

8、市场营销..........................................................19第五章五力模型分析及战略......................................................205.1单纯OEM贴牌加工生产能力................................................20万方数据5.1.1搬迁.........................................