中国当代微博广告研究

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1、U山东大学硕士学位论文CoNTENTSAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯iiiABSTRACT⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．2ChapterlPreface⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．4SectionlT0picsBackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯4Section2Topicsvalue⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯5IT0picsSignificance⋯⋯⋯⋯⋯

2、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯5IITopicsIIltloVationPoint⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一5Section3LiteratureReview⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6IMediaRcpons⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6IIPeriodicalLite：r-atur．e⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯6IⅡDissertation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．7Section4MethodologiesandBas

3、i(．Content⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．8IStudyMet}lods⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一8IIStudyFramework⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．8ⅢSurveyIlluStrations⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯9Chapter2MicrobloggingandMicrobloggingAdVenising⋯⋯⋯⋯⋯⋯⋯⋯l0SectionlMicroblogginga11dtheCommunicationModeofMicroblogginglT11eDef

4、initionofMicroblogging⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯10IITheCommunicationModeofMicroblogging⋯⋯⋯⋯⋯⋯⋯⋯⋯l0Section2MicrDbloggingAdVertising⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．13Chapter3、内lueandPotential：AnalysisontheDeVelopmentFeasibili妙ofMjcrobloggingAdVertising⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯l5SectionlFromPe

5、rSpectiVeofMicrobloggingV引ue⋯⋯⋯⋯⋯⋯⋯⋯．．15ICommunicationIdeas——一IndependenceandEquality⋯⋯⋯⋯⋯⋯⋯．15IICommunicationvcloci妒一_InStanceandConvenience⋯⋯⋯⋯16IⅡCommunicationMode——一InteractiveCommunication⋯⋯⋯⋯⋯⋯⋯l6ⅣCommunicationContent-一TeXtFragmentation⋯⋯⋯⋯⋯⋯⋯．．17VCommunicationPat

6、h——』NodesandFission⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．18Section2FromMicrobIoggingUsers’PointofView⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．18IAnalysisonBasicCharactcristicsofMicrobIoggingUsers⋯⋯⋯⋯⋯l9ⅡAnalysisonMicrobIoggingUsers’BehaVior⋯⋯⋯⋯⋯⋯⋯⋯⋯．．22，，．◆山东大学硕士学位论文IIIAnalysisontheMicrobloggingUsers’AttitudetoMicrobloggin

7、gAdVertising⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．24Chapter4PlightandBottleneck：AnalysisonthePotentialProblemsofMicrobloggingAdVenising⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯28SectionlFromMicrobloggingUsers’PointofView⋯⋯⋯⋯⋯⋯⋯⋯⋯28IAnalysisonMicrobloggingUsers’BehaVior⋯⋯⋯⋯⋯⋯⋯⋯⋯一28IIAnalysisonth

8、eMicrobloggingUsers’AttitudetoMicrobloggingAdVenising⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．30Section2TIleSupervisio