医学健康博客的可信度和影响力评估分析

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1、blogspostscontainedmedicalinformation．Inaddition，only3．33％ofpostscontainedresponsestoexternalmedia．Postscontaineddiseasesinformationmainlyrelatedtochronicnon．communicablediseases(suchascancer，diabetes)andage．pronediseases．PostscontainedinfectiousdiseaseswereleSSreported．(2)Mo

2、stbloggerswerehealthprofessionals(73．4％)，themajorityofbloggerswerewillingtodisclosetheirposts(63％)，fullnames(76．O％)，gender(87％)andContactways(42．O％)tomakeinformationtransparency．111epurposesforbloggingandthemesoftheblogwerevariedbybloggerswithdifferentoccupations．(3)Theintera

3、ctionbetweenbloggersandreadersWasuneven．Readersactivelyparticipatedinreading，butrarelygavecomments．90．69％(3127／3448)ofalllinksarereciprocalinhealthblogsophere；bloggersfocusingondifferenttopicsexchangedinformationbyblogrolllinks．Someindividualslikedoctorsandpsychologicalcounse

4、lorsweretheopinionleaders，butthedoctorgroupsinreadersandblogsopherehaverelativelylowerinfluencethanotheroccupationsgroups．Onthecontrary，thoseoccupationsunknownandnoncredentialedmediaworkershavehighinfluenceintheblogsophereandamongreaders．(4)Aswecanseefromthearrangementofwithd

5、ifferentthemes，theinfluenceofbloggersonlineandoffiinemutuallyreinforcedwitheachother．Conclusion：(1)Awiderangeoftopicsin39healthandmedicalwereconcemed，mainlyprovideservicesofspecificmedicalinformationandgeneralhealthandmedicalproblems，ratherthanplayaroleofnewsmedia．(2)Halfofth

6、ehealthandmedicalhadrealizedtheimportanceoftheinformationtransparencyofbloggersandposts，butfailtorealizetheimportanceofinformationsources．(3)Indicatorsevaluatingthecredibilityisproportionaltothecredibilityofablog．(4)Therelationshipbetweenthecredibilityofablogandthepurposeforb

7、loggingwassignificant，withamoderatelevelofassociation．(5)Theoverallhealthandmedicalweren’tactive，butsomeelitewerehi曲lyactive．(6)MostofHealthandmedicalcanaffectlargenumbersofreaders，butnotin-depth；cognitivelevelofbloggersishighintheblogosphere．(7)Thereweresomeeliteoccupyingthe

8、centerpositionofthenetwork，whichholdtherighttospeakoftheblogosphere；