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1、AbstractAbstractWiththerapiddevelopmentofInternet,theWorldWideWebonpageisgrowingexponentially.Commercialactivitiesasessentialtohumanformsofproduction,combinedwiththeInternethavegivenrisetoe-commerce.Beginningin1997,thee-commercequalitativeleap,whichcausedgovernmentsaroundtheworl
2、d,includingmyGovernmentattachesgreatimportanceto.E-commerceisthewayoflifeofthe21century,isthemajorinfluencingfactorsforthecorecompetitivenessofenterprises.E-commercehasprofoundlychangedtheorganizationalstructure,modeofoperation,marketingmanagement,settlementandcompetitiveway.Has
3、strongvitalityelectronictradingbymoreandmorepeople'sattention.E-commercerepresentsthedevelopmentdirectionoffuturetrade,itsapplicationandpromotionwillbringenormoussocialandeconomicbenefits.Therefore,China'spowerandcommercialenterprisesinbrandbuildingandpromotionstrategy,tryingtod
4、iscovertheoperationofthenewmodelofsuccessfulelectricitysupplier,hasapositivemeaning.Collectinginformationanddataofatypicalenterprise,inbrandbuilding,marketing,thistexthascarriedoutadetailedanalysis.Mainlythroughadetailedanalysisofthetypicale-commercebusinessdevelopmentprocess,on
5、ebyone,listedseparatelyinbrandbuildingandmarketingstrategy,andtosummarize.Onthebasisofcasestudies,theconstructionelementsoftheelectricalandcommercialenterprisesinbrandbuildingandmarketing,electricallyoperatedbyanewmodelputforwardtheirownviewsandopinions,andhopingforgoodelectricc
6、ommercialenterprisesinChinacontributiontothedevelopmentofthemeagerforces.Thispaperfocusesonthemallpropertyservicemode"onbehalfofTaobao,DangdangandJingdongMallofthethekindbrokersmode",and"ownbrandproductiononlinesalesmodesuchasVANCL,Mr.ingandothertypicalelectricitysupplierbrandbu
7、ildingapproachesandmarketingstrategiestoanalyze.Summarizedinbrandbuilding,electricalandcommercialenterprisesshouldpayattentiontothebrandpositioningofelements:electriccommercialenterprises,electricalandcommercialenterprisesbrandcommunicationandbrandvalueoftheelectricalandcommerci
8、alenterprises.Intheformulationofmarketingstrate
