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ID:34076438
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时间:2019-03-03
《《电大工商管的专科之市场营销学复习试题汇总》精选》由会员上传分享,免费在线阅读,更多相关内容在应用文档-天天文库。
1、2015年电大工商管理专科之《市场营销学》复习试题汇总1、市场营销学作为一门独立学科出现是在(B)。A、本世纪50年代B、本世纪初C、本世纪70年代D、18世纪中叶2、1912年(A)写出第一本以“Marketing"命名的教科书,被认为是市场营销学作为一门独立学科出现的标志。A、赫杰拉齐B、鲍敦C、彼得.杜拉克D、菲力普.科特勒3、从市场营销学的角度来理解,市场是指(D)。A、买卖双方进行商品交换的场所B、买卖之间商品交换关系的总和C、以商品交换为内容的经济联系形式D、某种商品需求的总和4、市场营销学是一门(A)。
2、A、应用科学B、经济学C、社会学D、心理学5、第二次世界大战后,在美国新的市场形势下形成了一种全新的经营哲学,这就是(D)。A、生产观念B、产品观念C、推销观念D、市场营销观念Opinionsandsuggestionsontheparty'smasslineeducationalpracticeAccordingtothecentralandprovincial,municipalunifieddeployment,accordingtomunicipalPartycommittee"aboutcarryingou
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4、ions.AccordingtomyactualCounty,thecountytocarryouttheeducationpracticeputforwardthefollowingimplementationopinions.First,theoverallrequirementsCountycountyeducationpracticetotheeighteenPartyofeight,thespiritofthethethirdPlenarySessionofthe18thCPCCentralCommitte
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7、datinggrassroots,promotetransformationacrossefforts,tofurtherimplementthecentraleightregulationsand8、r
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